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Well you have all heard me talk about how to make self publishing as easy as 1, 2, 3 but what about when it comes to distributing a book. The most popular ways to distribute a book at the moment are self, online and bookstore distribution but the easiest way to manage all 3 of these areas simultaniously (as the more areas of distribution you have the quicker you get returns) is via online distribution.
Traditionally online distribution involved having a customised template branded to match you and your book with multiple pages of content telling people everything they want to know about you, your book and how to buy it or contact you about it. Would you like to know how to run all 3 distribution methods from one web porthole and apply the appropriate marketing tools for all 3 methods to get each distribution method indirectly promoting the others for you?
The best way to combine the current top 5 online marketing techniques into a 7 page website:
PAGE 1 – HOMEPAGE
* VIDEO MARKETING (1 short 1 min video with you talking about your book) – PUTS YOU AT THE TOP OF GOOGLE – update never
* EMAIL MARKETING (Registration for your regular email updates in exchange for a sample chapter of your book) – BUILDS YOUR LIST TO MARKET TO – send an email out once a month with updates
* AFFILIATE MARKETING (Registration to become an affiliate in return for a percentage of the sales from anyone who purchases a book from you because your affiliate promoted your book to them. Tracked via a unique url sent to them at time of sign up for them to use to promote your book however they choose to.) – MAKES SELLING PASSIVE – update never
PAGE 2 – ABOUT THE BOOK
Content only – do not market eg. blurb, 3 testimonials, link to store to buy the book
PAGE 3 – ABOUT THE AUTHOR
Content only – do not market eg. about the author, link to events page to meet in person
PAGE 4 – BLOG
SEO MARKETING – INCREASES YOUR GOOGLE RATING EVERYTIME YOU POST – post a blog once a week commenting on anything relevant to your book
PAGE 5 – SPECIAL OFFER
SALES LETTER MARKETING (Create a package with your book eg. physical book & ebook so people who can’t decide which version they want or who want both can get them for a discounted package price.) - OPPORTUNITY TO UPSELL – update price once book releases from pre-order special to post-release special
PAGE 6 – STORE
Purchase only – no content or marketing (other than your terms of trade) this is simply a page people are directed to when they have already decided to make a purchase based on any other page or marketing technique used
PAGE 7 – CONTACT US
Content only – do not market eg. contact details, contact form, social media links etc.
The best way to bring self and bookstore distribution online to make it quicker and easier for you to manage each method:
PAGE 8 – MEDIA
This contains to sections for the media and from the media.
* FOR – include a downloadable photo of you, your book and you with your book along with a press release about the launch of your book and a follow up release every quarter
* FROM – include copies of press clipping for all magazines/newspapers coverage + audio/video files from all radio/tv coverage
This will allow you to manage the essential media coverage for successful bookstore distribution yourself.
PAGE 9 – EVENTS
This simply contains a calendar so people can see when and where they can go to meet you the author personally. Put every event you will be at whether it is your own or someone else’s, whether you are attending as a speaker or as an attendee so people know where they can find you.
This will allow you to manage both networking and speaking opportunities required for successful self distribution.
PAGE 10 – TESTIMONIALS
I recommend you include a testimonial in your template and several in your sales letter but this is the page where additional testimonials can be added (remember to use both written and video) so people can instantly see the ongoing popularity of your book.
This will give you both increased SEO and increased credibility.
If you would like more information on getting The Publishing Queen to create your complete self distribution and marketing solution as described above click here.
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