HOW TO MAKE SELF DISTRIBUTION AS EASY AS 1, 2, 3!

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Well you have all heard me talk about how to make self publishing as easy as 1, 2, 3 but what about when it comes to distributing a book. The most popular ways to distribute a book at the moment are self, online and bookstore distribution but the easiest way to manage all 3 of these areas simultaniously (as the more areas of distribution you have the quicker you get returns) is via online distribution.

Traditionally online distribution involved having a customised template branded to match you and your book with multiple pages of content telling people everything they want to know about you, your book and how to buy it or contact you about it. Would you like to know how to run all 3 distribution methods from one web porthole and apply the appropriate marketing tools for all 3 methods to get each distribution method indirectly promoting the others for you?

The best way to combine the current top 5 online marketing techniques into a 7 page website:

PAGE 1 – HOMEPAGE
* VIDEO MARKETING (1 short 1 min video with you talking about your book) – PUTS YOU AT THE TOP OF GOOGLE – update never
* EMAIL MARKETING (Registration for your regular email updates in exchange for a sample chapter of your book) – BUILDS YOUR LIST TO MARKET TO – send an email out once a month with updates
* AFFILIATE MARKETING (Registration to become an affiliate in return for a percentage of the sales from anyone who purchases a book from you because your affiliate promoted your book to them. Tracked via a unique url sent to them at time of sign up for them to use to promote your book however they choose to.) – MAKES SELLING PASSIVE – update never

PAGE 2 – ABOUT THE BOOK
Content only – do not market eg. blurb, 3 testimonials, link to store to buy the book

PAGE 3 – ABOUT THE AUTHOR
Content only – do not market eg. about the author, link to events page to meet in person

PAGE 4 – BLOG
SEO MARKETING – INCREASES YOUR GOOGLE RATING EVERYTIME YOU POST – post a blog once a week commenting on anything relevant to your book

PAGE 5 – SPECIAL OFFER
SALES LETTER MARKETING (Create a package with your book eg. physical book & ebook so people who can’t decide which version they want or who want both can get them for a discounted package price.) - OPPORTUNITY TO UPSELL – update price once book releases from pre-order special to post-release special

PAGE 6 – STORE
Purchase only – no content or marketing (other than your terms of trade) this is simply a page people are directed to when they have already decided to make a purchase based on any other page or marketing technique used

PAGE 7 – CONTACT US
Content only – do not market eg. contact details, contact form, social media links etc.

The best way to bring self and bookstore distribution online to make it quicker and easier for you to manage each method:

PAGE 8 – MEDIA
This contains to sections for the media and from the media.
* FOR – include a downloadable photo of you, your book and you with your book along with a press release about the launch of your book and a follow up release every quarter
* FROM – include copies of press clipping for all magazines/newspapers coverage + audio/video files from all radio/tv coverage
This will allow you to manage the essential media coverage for successful bookstore distribution yourself.

PAGE 9 – EVENTS
This simply contains a calendar so people can see when and where they can go to meet you the author personally. Put every event you will be at whether it is your own or someone else’s, whether you are attending as a speaker or as an attendee so people know where they can find you.
This will allow you to manage both networking and speaking opportunities required for successful self distribution.

PAGE 10 – TESTIMONIALS
I recommend you include a testimonial in your template and several in your sales letter but this is the page where additional testimonials can be added (remember to use both written and video) so people can instantly see the ongoing popularity of your book.
This will give you both increased SEO and increased credibility.

If you would like more information on getting The Publishing Queen to create your complete self distribution and marketing solution as described above click here.

SELF PUBLISHING AS EASY AS 1, 2, 3!

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People generally publish a book for 1 of 3 reasons; to fulfil a dream, to earn a passive income or to gain credibility. What people don’t realise is it doesn’t matter why you want to publish a book if you don’t know the 3 secrets of how to do it successfully you will never be successful. I like to describe the process of publishing a book like driving a car:

1. Learn

To drive a car you need a licence. It is a fact that to get behind the wheel without one would be pure stupidity. Some people do it, yes but we hear what happens to them on the news every day. When it comes to publishing your book do you want a journey full of potential accidents waiting to happen or do you want a safe arrival at your destination?

2. Plan & Budget

To get to your destination of choice you need both to plan and fuel your trip. A map (or these days a GPS) will show you straight away how to get from A to B and a little bit of petrol to fuel your trip will get you well on your way to a safe arrival. When it comes to publishing a book people seem to forget these steps. They jump straight on the publishing highway with no sense of direction most of the time, never even having planned where they want to end up before they start driving, little lone how they are going to get there. And the amount of times I have heard someone complain about how expensive self publishing can be, knowing every time this statement was made because they hadn’t written a budget before they started so they could see what was involved and adjust their plan to meet their budget. A good plan needs a good budget but who said you had to be the one the fuel it.

3. Create, Cruise and Repeat

So you’ve learnt where the pot holes are, have a detailed map to guide you round them and have pre-sold your book to fund your dream.  Now and only now are you ready to begin creating your book and as such the cycle starts again. You have learnt what you needed to learn in order to plan and create a budget for your publishing process but now you have been educated on what you didn’t know, you didn’t know it is time to repeat the process to learn what you need to know in order to create your book. Who once they have their licence only plans 1 route and drives it the rest of their life? No, we go out and we create new experiences as we travel new routes to new destinations throughout the whole rest of our life. The same is true of publishing a book – it is a constant learning and planning experience as you move you and your book to the next level but once you become an experienced driver and can turn on cruise control and enjoy the publishing highway you are constantly fulfilling your dreams, earning a passive income and gaining credibility at the same time.

The choice of when to start and when to stop is entirely up to you but if you

1. Learn
2. Plan
3. Create

time and time again you will never want to stop. You will become (to take the road analogy a step further) what I refer to as an up-side-down traffic light; ready to go now, radiating a bright light as you are extremely passionate about your book and never want to stop promoting it!

To learn more about how you can become an up-side-down traffic light and begin planning your book today register for my FREE 7 day ecourse ‘How to Write your First Book’ http://www.thepublishingqueen.com/7dayecourseregistration.html.