Meredith Collins from Video Social Marketing shares why social media is so important to when promoting your book.
Meredith Collins is the CEO and Founder of Video Social Marketing and is the author of The Video Social Marketing Blueprint. Meredith on a mission to inspire business people around the world to get more traffic and grow their business using her unique hybrid form of Video Social Marketing.
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Kylee: Hi my name's Kylee and I am The Publishing Queen. I am here today with Meredith Collins from Video Social Marketing. So tell me Meredith why is social marketing so important?
Meredith: Social Media is probably the newest marketing medium on the market, and just like 10 or 15 years ago email marketing became really important, so social media is taking a place as a spoke in people's marketing wheels in business.
Kylee: Interesting! So what do you think made this change?
Meredith: I think the advent of the internet, generally that over 90% of people in this country alone, Australia are online and between 80 to 90% of people research anything that they buy, and one of the great things about social media its give people what we call 'Social Proof' or 'Social Creditability' because the market place are actually interacting socially with our brand and with what we do.
Kylee: Excellent! So if someone out there wanted to publish a book, what would you tell them in-regards to social marketing?
Meredith: Often my experience with people who are either in small business or budding authors and are starting out. Very often we don't have big budgets, and social media when done really well is free, it doesn't cost any money, so that is a great way to take your product to market. But also social media is about building rapour and about creating a relationship with people and creating value. So straight away if you got You Tube videos or a Facebook page or your twittering, it gives people the opportunity for people to get to know you as a person and as a author, and find out more about the value you have to add or the book that you have written
Kylee: Excellent! So if people wanted to get more about information about his specifically or more of your expert information, where is a place they could go?
Meredith: I'd love them to go to my website www.videosocialmarketing.net or of course you can find me on my Facebook page, facebook.com/videosocialmarketing or you could find out more about me Meredith Collins on LinkedIn.
Kylee: Excellent! Well thank you for time here today Meredith. I hope you guys got heaps out of this video and remember listening to advice such as this truly makes self publishing easy as 1, 2, 3!
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