Publishing

How many sales did you make today

Kylee Legge - Wednesday, March 13, 2013

How many sales did you make today?

There are two kinds of people - those who want to write books and market them like a business to ensure regular profits flow to fund their writing and those who already have a business and want the book to profile them as the expert in their field to make larger profits flow, faster and easier than ever before.

Successful marketing however all comes down to passion. Without Passion there is no sales (as if you don't love your book then no one else will) and without sales there is no business. Profit is the bottom line of business so whether you are publishing a book to profile your business of running your book sales as a business I have one question and one question only for you - how many sales have you made today?

If you are not getting the results you want from your book at whatever stage you are at (whether it is just an idea in your head, you already have physical copies in your hand or anywhere between the two) my question for you is why? If you are not making money from you're book today regardless which stage you are at you are doing something wrong.

It's possibly because you haven't heard of the term 'Cashflow Positive Book Publishing' where the easiest time to make money from your book is now. That's right I'm talking about getting pre-sales before you even put pen to paper - as what's the point of writing a book (which I can show you how to do in less than 7 days) if you haven't yet checked if the market is willing to pay for it first.

Imagine halving the cost of the traditional publishing process by doing everything in the easiest, most efficient, most economical and most effective ways possible, imagine halving this price again by doing as many of the 7 stages of the publishing process as you can yourself and imagine funding the remainder with someone else's money.

That's right none of your own money down to start your publishing process today and no ongoing costs ever as you are always paid before you print. Begin pre-selling now to fund your capital expenses and use print on demand delivery methods so you are always paid up front before you produce the product. No stock, no operating expenses, no hidden costs just pure profit.

For any business owner wanting to turn marketing from a traditional business expense to a profit generating exercise this is a must. Instead of 20% of your prospects taking up 80% of your time requesting comparison quotes they never plan to go ahead with they now pay $25 odd dollars to not use your services instead of you losing time on them. Likewise your ideal customer pays the same $25 to read your book and instead of realising they can't afford you they learn they can't afford not to work with you so they are approaching you time and time again begging to work with you instead of you wasting your precious time or money trying to find them.

And for those writers out there who aren't yet fully convinced your book is a business, fair enough as it is actually so much more than that. The 6 figure income that can quickly and easily be generated from this marketing strategy alone is pocket money for those already in business compared to the lifetime value of each if their ideal customers secured this way. For a while this 6 figure pocket money may be enough for an author who just wants to sell their book. When however this is no longer the case you have just built the perfect platform to launch any successful coaching, speaking or training business from where you now get paid an ever increasing hourly rate just to sell the knowledge in your head, once put on paper for $25 but now because of that one action is worth so much more.

You don't want just anyone to mow your lawn when you are so successful you don't have tine to do it yourself. You want the guy whose business card says 'best selling author of: The 10 Ways To Mow The Perfect Lawn'. You want this not because you want to mow your own lawn, nor because you have time or interest to read the book but because he clearly it better than all the other lawn mowers out there as he knows how to mow the perfect lawn. Also as a result you are willing to pay him a lot more to do this basic task, not even looking at any other providers for competitive figures as you want the guy who mows the perfect lawn. And please note you made this decision without a) ever reading his book or b) ever knowing what he knew or even if his claim to fame was true. You believed him purely because he told you something, had credibility from bring a published author and fulfilled on his promises - interesting food for though!

If you would like to learn more about 'Cashflow Positive Book Publishing' check out when The Publishing Queen is next coming to your local area by clicking here.

PS. If you would like to recieve this education without having to wait for The Publishing Queen to come to you for as little as $5 a day - the price of a cup of coffee, comment below as to why The Publishing Queen should discount her rates for you sharing what difference you could make to the world and how many others you could help if you had this invaluable information.

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Whose hands are you putting your reputation in?

Kylee Legge - Monday, January 14, 2013

Whose hands are you putting your reputation in?

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That’s right these days everyone wants to publish a book to become known as the expert in their field and as a result publishing service providers are popping up everywhere to meet the demands of the changing market.

As a self publishing educator I heavily recommend every business owner do just that particularly with changes to industry like the digital age meaning things can now be done quicker and cheaper and all run in a cahsflow positive manner meaning you never need put any of your money down. That’s right you can actually publish a book in 2013 with no set up costs and no ongoing costs by using print on demand methods to ensure you are paid before your books are ever printed and pre-sale techniques to fund the setup process.

Then you have the digital book which of course has no ongoing costs which makes the tool of a book when marketing your business a no brainer for any business owner as with the increased credibility of being a published author. With no money down and the ongoing profits turning marketing your business from a traditional business expense to a profit generating exercise any serious business owner would be very foolish not to be getting involved.

But of course therein lies the problem as with so many people wanting to do just that the business of publishing a book has become just that a very profitable business with new providers opening up every day. The problem is people are so focused on keeping up with the Jones they are going with the first provider who approaches them instead of checking them out first.

I am not saying you need to necessarily shop around as no one likes a penny pincher who goes for the quote that was a few dollars less (and then regrets it afterwards when they find out the money they saved was because cuts were made in either the customer service or the quality of the product) but what I am saying is that when you think you have found whoever you want to work with check them out first. What previous books have they published? or more importantly how many? What are their previous success cases? or more importantly have they been open long enough to have any?

As a so called dinosaur of the industry in comparison to those providers that opened up last week, I can tell you that you need to find somebody who you click with, who has the same values as you and will look after your book in the same way as you would whether they being doing every stage of the publishing process for you or educating you on how to run the whole publishing process yourself.

They need to be about your success not about the money as if you think of your book like having a baby – anyone can help you carry the project to term, anyone can help give birth to your project and celebrate at your book launch, but if you place your baby in the hands of someone who is here today and gone tomorrow who is going to help you raise this child to ensure your books ongoing success when publishing is no longer a fad for all but only the successful books are left after standing the test of time?

What is your credibility as a person, author, business owner etc. worth to you and whose hands are you placing it in for both the short and long term?

To learn more about what you need to know before starting any publishing project take a look at the following resources:

Live Training – http://www.thepublishingqueen.com/seminars.html
Video Training – http://www.overnightselfpublishingsuccess.com

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Referral Key – the best way to get instant referrals online

Kylee Legge - Wednesday, June 01, 2011

Referral Key – the best way to get instant referrals online

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So you want more business? Who doesn’t (particularly when you book is your business and more sales brings you closer towards being a bestseller). Did you know referrals are one of the best ways to get more business? How many people do you talk to your book about on a daily basis? None, 1, 10 maybe? How many more people could hear about your book if other people were doing the talking for you?

So you have heard of social media right – on Facebook you have ’friends’, on LinkedIn you have ‘business colleges’, on Twitter you have ‘followers’ etc. but enter Referral Key, the newest social media network out there and instead of allowing you to have ‘friends’, ‘business colleges’ or ‘followers’ this site allows you to ‘refer business’ and nothing else. Social media already brings us business we wouldn’t have otherwise had but I like this site as it cuts out the small talk and goes straight to business.

Better yet it is just so easy to use. All you need to do is sign up and it’s quick and easy to build your profile. All I did was pick my domain name, upload my photo, update my contact information, list my ideal client and copy the about us section from my website. Invite people you want to refer business too (you don’t need too big a network just the people you trust eg. fellow authors etc.) which can be automated straight from your existing Facebook, Linked In or Twitter contacts by clicking on the add colleges button below your photo.

If you truly want instant online referrals without needing to join a referral based networking group Referral Key is brilliant.

https://www.referralkey.com

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The Publishing Queen - Interviews Glenn Kirkwood on Referral Marketing

Kylee Legge - Friday, October 08, 2010

The Publishing Queen - Interviews Glenn Kirkwood on Referral Marketing

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Glenn Kirkwood also known as 'That Referral Guy' shares why referrals are so important to authors.

Referred to as “That Networking Guy” by many organisations, Glenn Kirkwood is considered one of the leading experts on business networking and has been a keynote speaker for many corporations and associations throughout Australia. He has been featured in over 160 publications world wide as well as appearing on numerous radio shows within Australia on the subject of effective networking and how, if done correctly can lead to more business than you can handle.

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I am The Publishing Queen, and I am here today with Glenn Kirkwood, also known as 'That Referral Guy'. Now Glenn happens to own numerous BNI chapters across NSW, but Glenn tell me why do you think referrals are so important?

Glenn: Well Kylee, there are only four ways to get business: Public relations is a great way, networking or word of mouth which most people have heard of. Cold calling, that c-o-l-d calling and also advertising.

Kylee: So why do you think referrals is the best way to do that?

Glenn: Generally speaking they have a lot better conversion rate, but they start out with people already having a problem that needs someone else to fix it, and thats with a referral. So if you know someone you can put them in contact with one another. They're generally very inexpensive and in most cases free, so even just those three things: conversion rate, the problem already exists so your speaking to your target market and the cost is way down.

Kylee: Excellent! So why would someone out there thinking of writing a book want to have a referral, how can that benefit them?

Glenn: Well, I attended last years seminar that Kylee put on and I definitely recommend to anybody in business, the sooner you listen to the experts the more success that you'll have and I attended last years seminar and within six months of attending that seminar, I've co-authored in a book. The techniques that I learnt in the seminar about how to construct the book, thinking about the whole lot of different types of processes, just made the whole process for me a lot easier and there was different ways to write a book. So I highly recommend going along to one of the seminars, if you put them on again. So if you encourage her and get enough people she will put one on again.

Kylee: Thanks Glenn. Well thanks so much for being with us today, but if anyone would like to get some more juice on referrals from you where would they go?

Glenn: Well, I share a weekly networking tip each Friday and if people go to the website www.bniteam.com.au they could subscribe to our networking tip. There is a action step that gets put out with the tip each week.

Kylee: Fantastic! Well thanks once again for your time today Glenn and remember if you want to get more information like this check out the numerous videos that are available on the website. But remember listening to experts such as Glenn, self publishing really will be as easy as 1, 2, 3!

Glenn Kirkwood Websites:
http://www.bniteam.com.au
http://www.thatreferralguy.com.au

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How many sales did you make today

Whose hands are you putting your reputation in?

Referral Key – the best way to get instant referrals online

The Publishing Queen - Interviews Glenn Kirkwood on Referral Marketing

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