Glenn Kirkwood also known as 'That Referral Guy' shares why referrals are so important to authors.
Referred to as “That Networking Guy” by many organisations, Glenn Kirkwood is considered one of the leading experts on business networking and has been a keynote speaker for many corporations and associations throughout Australia. He has been featured in over 160 publications world wide as well as appearing on numerous radio shows within Australia on the subject of effective networking and how, if done correctly can lead to more business than you can handle.
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Kylee: Hi, my names Kylee and I am The Publishing Queen, and I am here today with Glenn Kirkwood, also known as 'That Referral Guy'. Now Glenn happens to own numerous BNI chapters across NSW, but Glenn tell me why do you think referrals are so important?
Glenn: Well Kylee, there are only four ways to get business: Public relations is a great way, networking or word of mouth which most people have heard of. Cold calling, that c-o-l-d calling and also advertising.
Kylee: So why do you think referrals is the best way to do that?
Glenn: Generally speaking they have a lot better conversion rate, but they start out with people already having a problem that needs someone else to fix it, and thats with a referral. So if you know someone you can put them in contact with one another. They're generally very inexpensive and in most cases free, so even just those three things: conversion rate, the problem already exists so your speaking to your target market and the cost is way down.
Kylee: Excellent! So why would someone out there thinking of writing a book want to have a referral, how can that benefit them?
Glenn: Well, I attended last years seminar that Kylee put on and I definitely recommend to anybody in business, the sooner you listen to the experts the more success that you'll have and I attended last years seminar and within six months of attending
that seminar, I've co-authored in a book. The techniques that I learnt in the seminar about how to construct the book, thinking about the whole lot of different types of processes, just made the whole process for me a lot easier and there was different ways to write a book. So I highly recommend going along to one of the seminars, if you put them on again. So if you encourage her and get enough people she will put one on again.
Kylee: Thanks Glenn. Well thanks so much for being with us today, but if anyone would like to get some more juice on referrals from you where would they go?
Glenn: Well, I share a weekly networking tip each Friday and if people go to the website www.bniteam.com.au they could subscribe to our networking tip. There is a action step that gets put out with the tip each week.
Kylee: Fantastic! Well thanks once again for your time today Glenn and remember if you want to get more information like this check out the numerous videos that are available on the website. But remember listening to experts such as Glenn, self publishing really will be as easy as 1, 2, 3!
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