Referral Key – the best way to get instant referrals online

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So you want more business? Who doesn’t (particularly when you book is your business and more sales brings you closer towards being a bestseller). Did you know referrals are one of the best ways to get more business? How many people do you talk to your book about on a daily basis? None, 1, 10 maybe? How many more people could hear about your book if other people were doing the talking for you?

So you have heard of social media right – on Facebook you have ’friends’, on LinkedIn you have ‘business colleges’, on Twitter you have ‘followers’ etc. but enter Referral Key, the newest social media network out there and instead of allowing you to have ‘friends’, ‘business colleges’ or ‘followers’ this site allows you to ‘refer business’ and nothing else. Social media already brings us business we wouldn’t have otherwise had but I like this site as it cuts out the small talk and goes straight to business.

Better yet it is just so easy to use. All you need to do is sign up and it’s quick and easy to build your profile. All I did was pick my domain name, upload my photo, update my contact information, list my ideal client and copy the about us section from my website. Invite people you want to refer business too (you don’t need too big a network just the people you trust eg. fellow authors etc.) which can be automated straight from your existing Facebook, Linked In or Twitter contacts by clicking on the add colleges button below your photo.

If you truly want instant online referrals without needing to join a referral based networking group Referral Key is brilliant.

https://www.referralkey.com

The Publishing Queen - Interviews Vicki Bobotis on the importance of Video Marketing

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Vicki Bobotis from Your Untold Story shares why Video Marketing is so important when publishing a book.

Vicki has had a career in the entertainment industry for over twenty years as a production coordinator for Arena TV, organising interviews with many, including supermodel Kristie Hinze, to psychic medium John Edward. Her move to MTV Australia as a producer, saw her interview countless others, from elite sports professionals (Taj Burrow), movie stars (Melissa George) and to some of today’s biggest selling artists including INXS and U2. Over the last few years, Vicki has dedicated her broadcasting skills to charitable organisations, working with and benefiting a much broader cross-section of the community. Her outstanding storytelling skills shine through in her editing and interviewing abilities. 

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Interview Transcript:

Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Vicki Bobosis from Your Untold Story. So tell me Vicki why do you think video marketing is so important?

Vicki: Ok, well when it comes to authors you want to be promoting your book 24/7. Now unfortunately not everybody can promote themselves 24/7 but when you’ve got a video especially on the internet you’ve got a personal sales person out there selling 24/7 to potentially millions of customers.

Kylee: Very, very true but if someone wanted to do that, if someone wanted to put their video out there on the internet how would they do that?

Vicki: Ok, essential have a video explaining what your book is about on your website, on your homepage. It’s absolutely essential, it’s become the norm, people expect to see videos on the website so that’s a great way when they are googling you they’ll find your book and then they’ll find your website and then they’ll be able to connect with you on a personal level and that’s invaluable.

Kylee: It is invaluable but if you could leave people with one, the most invaluable thing you could possibly tell people about video marketing what would that be.

Vicki: Ok, Testimonials! People can have testimonials in text, that is fantastic. People believe what they see so when you’re at your launch, even people who are reading your books, ask for a video testimonial it’s easy, it’s effective, people believe what they see.

Kylee: That they do and you’ve seen an example of that here today but Vicki if people wanted to get more expert information like you’ve shared with them where would they go?

Vicki: Ok if you would like to talk video, cause we love connecting people with video our website is www.youruntoldstory.com.au.

Kylee: Thank you Vicki and thanks for giving us a moment here today. Remember to make self publishing  as easy as 1, 2, 3 all you have to do is listen to expert advice such as this.

Vicki Bobotis Website:
http://www.youruntoldstory.com.au

The Publishing Queen - Interviews Meredith Collins on Social Marketing

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Meredith Collins from Video Social Marketing shares why social media is so important to when promoting your book.

Meredith Collins is the CEO and Founder of Video Social Marketing and is the author of The Video Social Marketing Blueprint. Meredith on a mission to inspire business people around the world to get more traffic and grow their business using her unique hybrid form of Video Social Marketing.

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Interview Transcript:

Kylee: Hi my name's Kylee and I am The Publishing Queen. I am here today with Meredith Collins from Video Social Marketing. So tell me Meredith why is social marketing so important?

Meredith: Social Media is probably the newest marketing medium on the market, and just like 10 or 15 years ago email marketing became really important, so social media is taking a place as a spoke in people's marketing wheels in business.

Kylee: Interesting! So what do you think made this change?

Meredith: I think the advent of the internet, generally that over 90% of people in this country alone, Australia are online and between 80 to 90% of people research anything that they buy, and one of the great things about social media its give people what we call 'Social Proof' or 'Social Creditability' because the market place are actually interacting socially with our brand and with what we do.

Kylee: Excellent! So if someone out there wanted to publish a book, what would you tell them in-regards to social marketing?

Meredith: Often my experience with people who are either in small business or budding authors and are starting out. Very often we don't have big budgets, and social media when done really well is free, it doesn't cost any money, so that is a great way to take your product to market. But also social media is about building rapour and about creating a relationship with people and creating value. So straight away if you got You Tube videos or a Facebook page or your twittering, it gives people the opportunity for people to get to know you as a person and as a author, and find out more about the value you have to add or the book that you have written

Kylee: Excellent! So if people wanted to get more about information about his specifically or more of your expert information, where is a place they could go?

Meredith: I'd love them to go to my website www.videosocialmarketing.net or of course you can find me on my Facebook page, facebook.com/videosocialmarketing or you could find out more about me Meredith Collins on LinkedIn.

Kylee: Excellent! Well thank you for time here today Meredith. I hope you guys got heaps out of this video and remember listening to advice such as this truly makes self publishing easy as 1, 2, 3!

Meredith Collins Websites:
http://www.videosocialmarketing.net
http://www.facebook.com/videosocialmarketing
http://au.linkedin.com/in/meredithcollins