Kylee Legge - Wednesday, March 13, 2013
|
|
|
How many sales did you make today?
|
|
|
There are two kinds of people - those who want to write books and market them like a business to ensure regular profits flow to fund their writing and those who already have a business and want the book to profile them as the expert in their field to make larger profits flow, faster and easier than ever before.
Successful marketing however all comes down to passion. Without Passion there is no sales (as if you don't love your book then no one else will) and without sales there is no business. Profit is the bottom line of business so whether you are publishing a book to profile your business of running your book sales as a business I have one question and one question only for you - how many sales have you made today?
If you are not getting the results you want from your book at whatever stage you are at (whether it is just an idea in your head, you already have physical copies in your hand or anywhere between the two) my question for you is why? If you are not making money from you're book today regardless which stage you are at you are doing something wrong.
It's possibly because you haven't heard of the term 'Cashflow Positive Book Publishing' where the easiest time to make money from your book is now. That's right I'm talking about getting pre-sales before you even put pen to paper - as what's the point of writing a book (which I can show you how to do in less than 7 days) if you haven't yet checked if the market is willing to pay for it first.
Imagine halving the cost of the traditional publishing process by doing everything in the easiest, most efficient, most economical and most effective ways possible, imagine halving this price again by doing as many of the 7 stages of the publishing process as you can yourself and imagine funding the remainder with someone else's money.
That's right none of your own money down to start your publishing process today and no ongoing costs ever as you are always paid before you print. Begin pre-selling now to fund your capital expenses and use print on demand delivery methods so you are always paid up front before you produce the product. No stock, no operating expenses, no hidden costs just pure profit.
For any business owner wanting to turn marketing from a traditional business expense to a profit generating exercise this is a must. Instead of 20% of your prospects taking up 80% of your time requesting comparison quotes they never plan to go ahead with they now pay $25 odd dollars to not use your services instead of you losing time on them. Likewise your ideal customer pays the same $25 to read your book and instead of realising they can't afford you they learn they can't afford not to work with you so they are approaching you time and time again begging to work with you instead of you wasting your precious time or money trying to find them.
And for those writers out there who aren't yet fully convinced your book is a business, fair enough as it is actually so much more than that. The 6 figure income that can quickly and easily be generated from this marketing strategy alone is pocket money for those already in business compared to the lifetime value of each if their ideal customers secured this way. For a while this 6 figure pocket money may be enough for an author who just wants to sell their book. When however this is no longer the case you have just built the perfect platform to launch any successful coaching, speaking or training business from where you now get paid an ever increasing hourly rate just to sell the knowledge in your head, once put on paper for $25 but now because of that one action is worth so much more.
You don't want just anyone to mow your lawn when you are so successful you don't have tine to do it yourself. You want the guy whose business card says 'best selling author of: The 10 Ways To Mow The Perfect Lawn'. You want this not because you want to mow your own lawn, nor because you have time or interest to read the book but because he clearly it better than all the other lawn mowers out there as he knows how to mow the perfect lawn. Also as a result you are willing to pay him a lot more to do this basic task, not even looking at any other providers for competitive figures as you want the guy who mows the perfect lawn. And please note you made this decision without a) ever reading his book or b) ever knowing what he knew or even if his claim to fame was true. You believed him purely because he told you something, had credibility from bring a published author and fulfilled on his promises - interesting food for though!
If you would like to learn more about 'Cashflow Positive Book Publishing' check out when The Publishing Queen is next coming to your local area by clicking here.
PS. If you would like to recieve this education without having to wait for The Publishing Queen to come to you for as little as $5 a day - the price of a cup of coffee, comment below as to why The Publishing Queen should discount her rates for you sharing what difference you could make to the world and how many others you could help if you had this invaluable information.
|
|
|
|
|
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Monday, February 25, 2013
|
|
|
Leave your Mark on the World
|
|
|
You’re walking down the beach and with every step you take footprints are embedded in the sand to show where you have been. Only moments later a wave comes to wash them away creating a beautiful smooth surface for someone else to put their footprints in but washing away any proof you were ever there. What is the point of walking down the beach in the first place – some would ask? And yet we all know a walk along the beach has a lot more going for it then footprints being washed away.
The strange thing is in life people seem to be concerned about the very same thing. Why bother doing something, anything or making a difference in the lives of others if it’s all going to be forgotten afterwards? If you take that line or thinking, why bother doing anything? Why get up in the morning? Why bother eating, exercising or taking care of yourself if nothing matters? Strange how we are all happy to eat multiple times every day of our life and most of us can’t even remember what we ate last week little lone 10, 20, 50 years ago. So maybe, just maybe it’s not about how long the footprints we make on the world last but that we continue to make them. Many will be washed away time and time again but how many people are helped, how is the world changed with each new step you make?
So now you are walking through life with a new mission – not to leave a once off legacy on the world but an ongoing dream to transform the world one small step at a time. What is your dream – we all have one?, Whose life do you want to change?, When do you want to take action to begin making a difference?, How do you plan to do this? and Why? As soon as you know your ‘Why’ answers to all the other questions will easily fall into place. Once you have your answers though you need a road map or a plan of some sort to get your from where you are now to where you want to be. This is a big picture plan so you have your goal in mind and to bridge the gap between the two it is as simple as taking one small step at a time.
Chances are though you will need someone or multiple people to help you make this transition, help you learn the power of strategic contribution and how to quickly and easily start making your little marks on the world, partnering with others to together start making the world a better place. Having a mission to make the world a better place by what you do doesn’t only significantly improve the lives of those you touch with the end result but all those who lives you touch along the way. Your friends, family, colleges, clients and the world at large will join with you in what you are doing (if correctly marketed – as yes as always you know I only recommend cashflow positive methods of doing this). Not only is all the world is benefiting from the difference you want to make but the good you are doing can make positively benefit and change your own life and your business from being profit focused to cause focused. As an added bonus the results of this change will flow more profit to your business then you could every imagine so that you can use it to make even bigger and longer lasting footprints on the world.
A good friend of mine calls this marketing strategy ‘The Ripple Affect’ and Adrian the world’s only expert in how to monetise social entrepreneurism, is heading to Sydney next week to show local business owners how to leave a lasting mark on the world. If you would like to join me at his half day training to learn how you can share your dreams with your potential customers to allow them to join you on your mission and have money quickly and easily ripple back to your business as a result check out one of the links below for more details.
I look forward to seeing you there!
|
|
|
|
|
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Monday, January 21, 2013
|
|
|
How to Become a Bestselling Author
|
|
|
It seems to be the question of everyone’s lips these days and to be perfectly honest with you in Australia this is pretty easy to achieve with our lenient standards of only 10,000 copies required to be sold before maintaining this status for life. New York in comparison requires you sell 10,000 copies a week just to maintain that status.
Of course some people still think that is a lot so get caught up with the rumour of 5,000 copies, created by one self publishing educator trying to bulk sell their package from stage, who stated you can put best seller on the cover once you’ve sold 5,000 copies (false advertising aside) as that will allow you to quickly and easily move the other 5,000 copies.
Other people thought if they purchased 10,000 copies themselves they could have that status so filled their garages with boxes and boxes of unopened books they still can't move. The rule however is sold, which is defined by a purchase from anyone other than the author or publisher, but then people after hearing this definition started selling contributor books to their contributors in bulk trying to bend the rule this way.
Then moving to the digital world an Amazon best seller is based on per category sales and defined as the top 40 in any category at any given time where people are obtaining the status quickly and easily by moving bulk copies of a free book in a matter of hours after it is released and then taking a screen shot to claim that status in all future marketing. Then there are those people who won’t associate with you unless you are a best-selling author and so the snobbery of travelling in those ‘it’s all about me’ circles begins. But I ask you with all the rumours going round and everyone trying to achieve it (and doing so by the various ways of cheating the system) what is bestseller status really worth.
If you ask me people are going after the wrong thing. Do you just want the 15 minutes of fame from being a best-selling author which is here today and gone tomorrow or do you want the ongoing success of being a published author with your credibility not being derived from the volumes of books you sold over a given period of time but from the quality of the content of your book and how that affects peoples’ individual lives on an ongoing basis.
What I mean by that is don’t get caught up in the hype and underestimate the power of the content of your book in attracting your ideal customer to you time and time again. Publishing a book to profile you as the expert in your field turns the 80/20 rule, where 20% of clients take up 80% of your time (and vice verse) upside down and does so as early as the prospecting stage so those time wasting potential clients now spent $25 to discover they are not your ideal client instead of wasting your time requesting quotes they don’t plan to go through with. Better yet your ideal customer spends that same $25 to pre-qualify themselves as your target market, turning marketing from a traditional business expense to a profit generating exercise and getting you a financial return from the life of these clients much higher than 10,000 book sales. Having high calibre clients pay to find you time and time again instead of you wasting your hard earned money paying to find them is something every serious business owner should aspire too.
For more information on how to enter the publishing industry by publishing a book cashflow positive to profile you as the expert in your field click here.
|
|
|
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Monday, January 14, 2013
|
|
|
Whose hands are you putting your reputation in?
|
|
|
That’s right these days everyone wants to publish a book to become known as the expert in their field and as a result publishing service providers are popping up everywhere to meet the demands of the changing market.
As a self publishing educator I heavily recommend every business owner do just that particularly with changes to industry like the digital age meaning things can now be done quicker and cheaper and all run in a cahsflow positive manner meaning you never need put any of your money down. That’s right you can actually publish a book in 2013 with no set up costs and no ongoing costs by using print on demand methods to ensure you are paid before your books are ever printed and pre-sale techniques to fund the setup process.
Then you have the digital book which of course has no ongoing costs which makes the tool of a book when marketing your business a no brainer for any business owner as with the increased credibility of being a published author. With no money down and the ongoing profits turning marketing your business from a traditional business expense to a profit generating exercise any serious business owner would be very foolish not to be getting involved.
But of course therein lies the problem as with so many people wanting to do just that the business of publishing a book has become just that a very profitable business with new providers opening up every day. The problem is people are so focused on keeping up with the Jones they are going with the first provider who approaches them instead of checking them out first.
I am not saying you need to necessarily shop around as no one likes a penny pincher who goes for the quote that was a few dollars less (and then regrets it afterwards when they find out the money they saved was because cuts were made in either the customer service or the quality of the product) but what I am saying is that when you think you have found whoever you want to work with check them out first. What previous books have they published? or more importantly how many? What are their previous success cases? or more importantly have they been open long enough to have any?
As a so called dinosaur of the industry in comparison to those providers that opened up last week, I can tell you that you need to find somebody who you click with, who has the same values as you and will look after your book in the same way as you would whether they being doing every stage of the publishing process for you or educating you on how to run the whole publishing process yourself.
They need to be about your success not about the money as if you think of your book like having a baby – anyone can help you carry the project to term, anyone can help give birth to your project and celebrate at your book launch, but if you place your baby in the hands of someone who is here today and gone tomorrow who is going to help you raise this child to ensure your books ongoing success when publishing is no longer a fad for all but only the successful books are left after standing the test of time?
What is your credibility as a person, author, business owner etc. worth to you and whose hands are you placing it in for both the short and long term?
To learn more about what you need to know before starting any publishing project take a look at the following resources:
Live Training – http://www.thepublishingqueen.com/seminars.html
Video Training – http://www.overnightselfpublishingsuccess.com
|
|
|
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Monday, August 06, 2012
|
|
|
Cashflow Positive Book Publishing
|
|
|
People keep asking me what exactly is ‘Cashflow Positive Book Publishing’ so I thought I would release an article that explained it in more detail.
Firstly it works best if you are a business owner and you are publishing a book as to get credibility as the expert in your field but wish to use it as a marketing tool on an ongoing basis so you can get paid to market (instead of paying to market) your business at the same time. The strategies will work for any book but at the end of the day a cashflow positive publishing, distribution and marketing process based solely on the sales of a $20 book is never going to be as valuable to you as the ideal $20,000 client it can regularly send your way.
Basically it works like this. Firstly if you publish a book on the same subject matter as your area of expertise (ie. what you do for a living) then all publishing and distribution costs become an instant tax deduction – in other words all sales become pure profit! That may be nice but depending on both the costs of your publishing project (which will vary from book to book based on size of book, printing specs, distribution channels used etc.) and your current available capital there may be a shortfall between the two. This is where Cashflow Positive Book Publishing first comes into play as it shows you how to bridge the gap between the two by financing the production and distribution costs out of someone else’s pocket – that’s right you claim the cost on your tax but someone else pays for it; almost sounds too good to be true! The secret is pre-selling your book (ie. that is selling your book before it is printed, designed or sometimes even written) and to do this you must start with the end in mind and market before you start.
How can you ensure the success of your book before you put pen to paper? Simple market first! If there is not a demand for your book don’t release it as otherwise you will have wasted a lot of time and money only to be left with a garage full of boxes upon boxes of unopened books and wondering what you did wrong. If this is sounding like you don’t stress as one of the best things about Cashflow Positive Book Publishing is you can start doing it at any time and make up for the mistakes of your past ( which only occurred in the first place simply because you didn’t know what you didn’t know before you started) however saying this it is always best to begin cashflow positive marketing before you have even put pen to paper so you don’t get any of the unneeded heartache from any time or money accidently wasted.
There are seven stages in the publishing process and distribution is traditionally the 7th but if you want to publish your book Cashflow Positive start with the end in mind and always do it first. Whether you want to distribute your book yourself, online, in bookstores or a combination of all 3 you can begin preselling your book today and that isn’t even the best part. Throughout the whole publishing and distribution process your book sales won’t only fund the cost of your publishing process for you but they will be turning the 80/20 business rule upside down in the process. You will have heard the expression ‘20% of your clients take up 80% of your time’ (and vice versa) but publishing a book fixes this issue for you too. You can’t control who buys your book but what you can control is how every sale works for you. Those time wasting prospects/clients no longer take up your time with their silly questions as their first point of contact is not to speak to you on the phone or in person (as the credibility that comes from having published a book shows them your hourly rate is too expensive for this) but instead of taking up your valuable time with no intention of buying (or worse purchase your cheapest product/service and then harass you for the next 6 months about how to use it) they pay $20 to purchase your book and read how to do it themselves so you no longer need to be bothered by them.
Better yet (and this is the really juicy part of Cashflow Positive Book Publishing) your ideal client pays the same $20, reads the same book and qualifies themselves as wanting to work with you so then approaches you to begin the process as they have already built a relationship with you through your book and have confirmed you are the only person they want to work with and you haven’t even met them yet. That’s right your ideal client approaching you time and time again excited and ready to begin work with you and you did nothing on an ongoing basis to achieve this. You are now truly getting paid to market (and not paying to market) and that is the icing on the cake of Cashflow Positive Book Publishing. With your ideal client being attracted to you on a regular basis you will never again need to spend money marketing your business but will continue to get paid a $20 spotters fee (instead of from you to someone, from your ideal client to you) time and time again. This is Cashflow Positive Book Publishing at its best but seriously it is just pocket money compared to the dollars these high quality, prequalified prospective clients will bring to your business over the complete period of time you service them for.
To find out more about which no cost marketing techniques need to be applied to begin this process for you, your book and your business today click here for more details on my next Cashflow Positive Book Publishing seminar/webinar.
|
|
|
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Wednesday, June 01, 2011
|
|
|
The Publishing Queen - Interviews Lisa Snowdon on the importance of eating healthy as an author
|
|
|
Lisa Snowdon from Vibrant Nutrition shares why eating healthy is so important for a author.
Qualified Nutritionist, Lisa Snowdon – founder of Vibrant Nutrition - helps clients tackle weight issues, reduce stress, increase energy levels and much more. There is so much that can be done to enhance well-being using the greatest medicine known to us – Food. Lisa also specialises in lowering cholesterol levels naturally through dietary and lifestyle changes.
Press play to begin streaming the audio or right click the text link and choose save as or save link.
If live streaming is not available please click the link below to download.
Download The MP3 File
Interview Transcript:
Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Lisa Snowdon from Vibrant Nutrition. Now tell me Lisa why do you think it is so important for an author to have great health?
Lisa: Well Kylee, if you learn how to eat for energy you can reduce the time it takes to write your book and you can also really maximise that creative process and just have the book fall out from you.
Kylee: Brilliant, so if someone wanted to have a book literally just fall out of them, how would they go about that from a health or nutrition point of view?
Lisa: Okay so my top 3 tips for eating for energy and just getting your whole mind really in that creative state are; firstly you want to have at least 50% of your food fresh so fruits, vegetables, salad – that’s one of the keys. The next one is to have protein as part of your snacks so nuts, avocardo, hommus, they’re really the best things to keep your energy up. And the last thing, for your dinner & lunch you want to have half your plate with salad and some fresh fruits like we already said and then a quality protein like fish that really feeds your brain.
Kylee: Brilliant and yummy too. Well that’s been really helpful Lisa but if you wanted to leave people with one thing, the most important thing as an author they need to know when they think about what they eat what would that be?
Lisa: Learn how to eat for energy really it can just be applied to so many different areas of your life not just for writing a book and you may even get your idea for a second book.
Kylee: And I like the sound of that. Well thank you for being with us here today Lisa but if people wanted to get more information such as what you have shared with them briefly today where would they go?
Lisa: They could go to my website www.vibrantnutrition.com.au and from my website they could sign up to my 7 day diet plan and through that they can get some great ideas. They can also get a free 20 min consultation to discuss with them as an individual what might work for them.
Kylee: And trust me she’s brilliant! Well thanks for being here today and remember listening to expert advice such as this truly makes self publishing as easy as 1, 2, 3!
Lisa Snowdon Website:
http://www.vibrantnutrition.com.au
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Wednesday, January 05, 2011
|
|
|
The Publishing Queen - Interviews Kaz Muddell on the importance of keeping fit as an author
|
|
|
Kaz Muddell from Mind Body Motion Fitness Solutions shares why keeping fit is so important for an author.
Kaz is the Director and principal trainer at Mind Body Motion. Kaz has personally assisted many clients to achieve their goals, whether that be to run the City 2 Surf, lose weight, lower their blood pressure, ward off a risk of Diabetes Type II, or to generally increase their fitness levels. She enjoys helping clients to see exercise as a regular part of their lifestyle rather than a chore.
Press play to begin streaming the audio or right click the text link and choose save as or save link.
If live streaming is not available please click the link below to download.
Download The MP3 File
Interview Transcript:
Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Kaz Muddell from Mind Body Motion Fitness Solutions. Now tell me Kaz why do you think it’s so important when someone’s publishing a book to keep fit?
Kaz: I think it’s important Kylee because exercise improves your brain function and when you’re publishing a book you’re going to be using your brain quite a bit, so you are going to be thinking about the content of your book, you are going to be thinking about how to promote your book so you need your brain to be active.
Kylee: Very, very true but why is this so important, why do they want their brain to be active?
Kaz: Because they have so much work to do when they are publishing a book and you need to be able to stay awake, you need to have enough energy to be able to write your book to publish your book and you want to be healthy and well while you are doing these activities.
Kylee: That’s 100% true. Now Kaz if there was something really important that you would like to leave people with, what would that message be?
Kaz: Stay fit and healthy and you’ll be able to publish your book, promote it and do very well.
Kylee: Fantastic! Now if people wanted more of this invaluable information like they have got from you here today in this short video where would people go?
Kaz: They would contact us either on our website which is www.mindbodymotion.com.au or they could call us on 0430 052 561.
Kylee: Excellent. Thank-you very much for giving your time here today and remember with expert advice such as this publishing a book can really be as easy as 1, 2, 3.
Kaz Mudell Websites:
http://www.mindbodymotion.com.au
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Kylee Legge - Tuesday, September 01, 2009
|
|
|
I just spoke to another self published author who said her book was in bookstores but only some of them. How does that work when you told me that bookstore distribution involves getting you book into every bookstore in Australia not just some?
|
|
|
Yes that is very true bookstore distribution does involve placing copies of your book in every bookstore (major retailer and independent) as well as all other stores that stock books (eg. discount stores Kmart, Target, Big W etc.). Bookstore distribution is not however the only way to get your book into stores.
What the lady you mentioned has done is called independent commission based distribution and actually forms part of self distribution not bookstore distribution. With bookstore distribution everything is done for you and that is why your book has to go into every store your distribution channel offers as the process is automated and cannot be changed on a case by case basis. Self distribution (as the name indicated) is distribution done by the individuals involved. It involves individually negotiating with stores to take your book (generally on a commission basis) individually delivering the books to each store, individually following up when new stock is required, delivering the stock and extracting payment for what you have supplied them with.
This method though a lot of hard work is surprisingly very popular these days as it is getting harder and harder to have your book successfully distributed at the rapid rate in which new books are currently being released. While it works quite well for most who use it I don't tend to recommend it as it isn't a good exchange of time for money. You will sell books and you will get paid but the amount of time you invest in your success is seldom displayed in your financial returns.
For more information on bookstore distribution, check out 'How to Pitch your Book to Distributors' THE BOOTCAMP or 'How to Pich your Book to Distributors' THE BOOK.
|
|
|
Share!
Did you enjoyed this article? If so recommend it to your friends.
|
|
|
Subscribe!
Be the first to receive our articles, latest news and updates.
|
|
|
|
Tags
Previous Next
|
