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Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

Kylee Legge - Tuesday, July 23, 2013
The Publishing Queen

Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

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My average client brings in a six figure income from book sales alone. I say alone because this is pocket money compared to the lifetime of repeat and referral business that client provides well exceeding the $25 they spend on a book purely published as a lead generation tool.

A few years back I took a look at the figures and here is what I found. I found those people who published a book without a business behind it never got the results they wanted and ended up filling their garages with boxes and boxes of unopened books as they didn’t understand marketing. I found those who published a book to profile themselves as the expert in their field brought in a 6 figure income from book sales alone.

There was no grey, just black and white results. I had taught them both the same marketing techniques and yet the business owners had applied them straight away and the individuals (who did not run their own business) had applied nothing and therefore got no results.

What you really want to know is how they did it though and that explanation is as follows:

2 titles, 2500 copies a print run, re-ordered every 6 months = 10,000 books per annum

In other words at $25 a book: $250,000 turn over and at $7.50 an item to print: $175,000 profit

Now to be perfectly honest with you I don’t know if they sold 100% of the books of if they gave some away, I also don’t know whether they discounted the books from time to time. What I do know is that they kept running out of stock so re-ordering and that their businesses as a result were sky-rocketing from the credibility they received getting them worldwide speaking engagements and the calibre of clients they would not otherwise have had.

It was around this time that I started getting jealous as I could see the success my clients were having but I had not experienced this success for myself. So I started doing 2 things; firstly I become my own client and published a book to profile myself as the expert in my field (rebranding my business overnight) and secondly the content of my book and what I began educating people on was what these people did to achieve the above results.

In summary you needed 3 distribution methods; self distribution e.g. speaking regularly and selling copies of your book afterwards, online distribution e.g. a dedicated webstore to allow you to pre-sell your book before you begin writing it and bookstore distribution e.g. putting your physical and digital book in registered stores to attract media interest.

You also needed to turn the traditional publishing process up-side-down by starting with the end in mind and marketing your book before you even put pen to paper so you can not only test the market before you release your product but get paid for your market research, get paid to write the book and fund the expenses of the publishing process from the sales of the not yet released book.

Market first and run the whole publishing process cashflow positive so you always get paid before you outlay any money utilising techniques such as print on demand which not only halves the print price I previously mentioned but also allows you to print same day and ship next in the country of delivery to remove the unnecessary upfront printing, warehousing and pack & send costs.

Change marketing from a traditional business expense to a profit generating exercise by publishing a book as a cashflow positive marketing tool today and get the instant credibility that comes from being a published author while enjoying 6 figures worth of ‘pocket money’ per annum.

This way those time wasting clients you don’t want pay $25 to read your book and realise they can’t afford you so don’t waste time asking for a comparative quote they never planned to go ahead with whereas your grade A client pays the same $25 to qualify themselves as your ideal client and then approaches you time and time again (rather then you wasting marketing dollars in an attempt to find them) asking when can they start as they know they can’t afford not to work with you. What could be better!

To learn how to do this for yourself check out the following page: http://www.thepublishingqueen.com/seminarsydney

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Leave your Mark on the World

Kylee Legge - Monday, February 25, 2013
The Publishing Queen
Footprints in the sand

Leave your Mark on the World

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You’re walking down the beach and with every step you take footprints are embedded in the sand to show where you have been. Only moments later a wave comes to wash them away creating a beautiful smooth surface for someone else to put their footprints in but washing away any proof you were ever there. What is the point of walking down the beach in the first place – some would ask? And yet we all know a walk along the beach has a lot more going for it then footprints being washed away.

The strange thing is in life people seem to be concerned about the very same thing. Why bother doing something, anything or making a difference in the lives of others if it’s all going to be forgotten afterwards? If you take that line or thinking, why bother doing anything? Why get up in the morning? Why bother eating, exercising or taking care of yourself if nothing matters? Strange how we are all happy to eat multiple times every day of our life and most of us can’t even remember what we ate last week little lone 10, 20, 50 years ago. So maybe, just maybe it’s not about how long the footprints we make on the world last but that we continue to make them. Many will be washed away time and time again but how many people are helped, how is the world changed with each new step you make?

So now you are walking through life with a new mission – not to leave a once off legacy on the world but an ongoing dream to transform the world one small step at a time. What is your dream – we all have one?, Whose life do you want to change?, When do you want to take action to begin making a difference?, How do you plan to do this? and Why? As soon as you know your ‘Why’ answers to all the other questions will easily fall into place. Once you have your answers though you need a road map or a plan of some sort to get your from where you are now to where you want to be. This is a big picture plan so you have your goal in mind and to bridge the gap between the two it is as simple as taking one small step at a time.

Chances are though you will need someone or multiple people to help you make this transition, help you learn the power of strategic contribution and how to quickly and easily start making your little marks on the world, partnering with others to together start making the world a better place. Having a mission to make the world a better place by what you do doesn’t only significantly improve the lives of those you touch with the end result but all those who lives you touch along the way. Your friends, family, colleges, clients and the world at large will join with you in what you are doing (if correctly marketed – as yes as always you know I only recommend cashflow positive methods of doing this). Not only is all the world is benefiting from the difference you want to make but the good you are doing can make positively benefit and change your own life and your business from being profit focused to cause focused. As an added bonus the results of this change will flow more profit to your business then you could every imagine so that you can use it to make even bigger and longer lasting footprints on the world.

A good friend of mine calls this marketing strategy ‘The Ripple Affect’ and Adrian the world’s only expert in how to monetise social entrepreneurism, is heading to Sydney next week to show local business owners how to leave a lasting mark on the world. If you would like to join me at his half day training to learn how you can share your dreams with your potential customers to allow them to join you on your mission and have money quickly and easily ripple back to your business as a result check out one of the links below for more details.

Date: Tuesday 5th March
Time: 6:20pm – 9:30pm
Venue: The Awareness Institute, Crows Nest
Bookings: http://therippleaffectsydney1.eventbrite.com.au
  Date: Wednesday 5th March
Time: 9:20am – 12:30pm
Venue: The Awareness Institute, Crows Nest
Bookings: http://therippleaffectsydney2.eventbrite.com.au

I look forward to seeing you there!

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Recycle your marketing to promote your book time and time again

Kylee Legge - Monday, September 24, 2012
The Publishing Queen
Radio Northern Beach

Recycle your marketing to promote your book time and time again

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Do you want to know how to widen the audience of your media attention? Well the secret is to recycle your marketing to promote your book time and time again. What I mean by that is capitalising on an event by marketing before, during and afterwards - all at not cost to you!

Media attention is one of the easiest kinds of events to do this with. You promote the event beforehand on social media which profiles both you as the expert and the station/publication doing the interview which results in 2 things; firstly more people listening in or reading the article and secondly favour with the host or journalist so they are more likely to invite you back or do a repeat story.

Then of course you do the actual interview giving the people whatever they ask for eg. be available based on their schedule (not yours) happy to start late, run overtime etc. anything they require to make their life easier. Don't openly promote yourself (unless they ask you too which then yes you always put in a plug for you and your business) but focus on providing invaluable information; firstly because you will get a longer segment but secondly because then you have something worth recycling.

Once you have that invaluable product it about syndicating it, that is getting it out to as many people, as fast as possible for as long as possible, those who are your target market that is and the best ways to do that is as follows. Step 1 - Get a copy of the coverage and upload it to your website, Step 2 - write a blog post that ties into that so you can direct people to it, Step 3 - send a newsletter out to notify people about the blog post and Step 4 - promote the blog post on social media.

None of these techniques will cost you anything other than your time but the results from this will be invaluable to you and whatever you are promoting (your book, your business etc.) as you have now got 3 lots of exposure for the one piece of content in 4 different mediums some which are short lived but others will allow that marketing to last forever.

Let's look at a quick example of this based on the radio interview I attended yesterday. Scroll down if you would like to listen to any of the 4 segments that the interview ran for, a brief synopsis of each is underneath.

Radio Northern Beaches Segment 1 – 9:09 mins

  • The power of the ‘expert in your field’ credibility book – attracts your ideal client to you time and time again while transforming the lives of those who otherwise wouldn’t have heard of you time and time again
  • The importance of ‘pre-selling’ your book – selling your book before it exists online via your webstore and getting media attention at the same time
  • Current ebook prices + formats – what different prices work for each of the different distribution methods and what different formats work for each of the different reading devices

CLICK TO LISTEN

Radio Northern Beaches Segment 2 – 8:20 mins

  • Children’s ebooks – what’s the best process to take for this target market and how to profile your book
  • Steps to successfully publish your book – the similarities and differences between the printed and ebook and which stores to use to sell each to keep up to date with the latest technologies
  • The importance of marketing – the kind of returns you can expect if you correctly market your book opposed to just distributing it and how your book can be a business in itself

CLICK TO LISTEN

Radio Northern Beaches Segment 3 – 7:35 mins

  • What is a publishing retreat – picking The Publishing Queen’s brain about the nitty, gritty of your book and learning how to pre-sell with live results
  • Project management for the writing process – how to write a book in less than 7 days and the secrets about how to express getting your book out of you opposed to the myth of creating a polished product overnight
  • How to ‘pre-sell’ your book – the 3 ways and what to do with each

CLICK TO LISTEN

Radio Northern Beaches Segment 4 – 7:07 mins

  • Why are people currently buying more nonfiction then fiction? – a cheap way to overcome whatever you are currently struggling with paying for a coaching session verses you profiled as the expert they should go to for the coaching when/if they choose to
  • How to craft the title of your book – what makes someone pick your book up and how to capture their attention in a few short seconds
  • The current highest selling areas

CLICK TO LISTEN

For more information about the Cashflow Positive Book Publishing seminars mentioned throughout click here

For more information on the Pre-sale Accelerator Publishing Retreat mentioned throughout click here

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CASE STUDY – Colour Worms -The 3 stages to publishing success

Kylee Legge - Tuesday, July 19, 2011
The Publishing Queen

CASE STUDY – Colour Worms -The 3 stages to publishing success

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People always think they have to choose between self publishing and traditional publishing. What saddens me is that over 50% of the time people choose to settle for self publishing after receiving rejection after rejection when trying to pitch their book to a traditional publisher and/or distributor. This saddens me on 2 levels; firstly because I don’t see self publishing as settling for second best but actually I prefer it as a) there is no rejection, b) it has higher financial returns and c) it allows you to have complete control of your book and the whole publishing process. What people always seem to forget is that you don’t actually need to make the choice but self publishing is a viable way to get picked up by a traditional publisher and/or distributor.

Now that might sound strange as why would one area of publishing seemingly in competition to the only other option look at that publishing option to source prospective authors? The answer is really easy it is less work for traditional publishers as they can already see the results so reduce the risk of their financial investment by jumping straight to the profits. The average person who pitches a book to a traditional publisher submits a manuscript. While this is a standard procedure page after page of plain text is not only boring to read but looks like all the other manuscripts submitted on the same day as yours and as such you pitch gets lost in the pile. You receive a standard rejection letter not because there was necessarily anything wrong with your book but because they didn’t even have time to read it as it didn’t stand out from all the others.

Self publishing your book first is a perfect back end into the traditional publishing industry as your book stands out like a black sheep. Instead of a manuscript they see a finished product so they know exactly how the book will look. You don’t only send a manuscript but you send one with appropriate illustrations, designed to look like an actual book, possibly already registered to give you credibility and even if only a sample copy already printed so they don’t need to invisage how the final product will look. All that is left for the publisher/distributor to do is the distribution and marketing and as that is where the money is to be made. As you have already done the hard work if they like your title they will jump at the opportunity to work with you. Better yet they are much more likely to like your title if they can already see it has been brought to life rather than picturing how they would have to do that for you.

Shan Joseph, author of ‘Colour Worms’ a 3D illustrated young children’s book to teach children colours is a perfect example of this. While it was not necessarily his intention to traditionally publish in 3 easy steps he got offered a traditional distribution contract he wasn’t even looking for. I bet you want to know what the steps are so you can do it yourself. Well since this is a case study I am actually going to share them with you.

Step 1 – Self Publish your book – eg. write, illustrate & print a copy so you know exactly how you want your book to look.

Step 2 – Approach a Self Publisher to take your book to the next level – eg. edit your writing, improve your design, check the legally of your book to make your book all round more professional and then professionally print and distribute your book so you have a higher quality product that reaches a larger audience so step 3 comes naturally.

Step 3 – Wait for a Traditional Publisher to find you – notice I don’t say pitch to one, pitches more often than not end in rejection but if you wait for a traditional publisher to approach you suddenly they don’t have control of whether they accept or reject you but you get to make the decision of whether you accept or reject their offer – an interesting turn of the tables.

And so that is exactly what Shan did. He did enough work himself that we were very excited to work on his book to get it to the next level and into bookstores Australia wide and within 6 months of distribution his title had already been picked up by a traditional distributor.Of course the downside is they may want changes you may not agree with and your profit margin is significantly reduced, which are usual with traditional publishing (everything you have already done being changed to what they would have done) but the good news is he never would have got this opportunity had he not done this work first and have a finished product that they could see it to invest in. In short he may have had to reduce his profit per sale but with the ability to distribute on a larger basis it is an opportunity he would have been crazy to turn down.

To purchase Shan’s current book click here

For more information on using The Publishing Queen’s services just like Shan did click here

To read Shan’s testimonial of the experience see below:

I have always wanted to write a short Children’s Book, for me, the biggest hurdle was the actual publishing and printing of the book. For a long time that had daunted me until one day I decided to take the plunge and see how far I could go. Initially to be honest I found it very difficult to get any sort of information. When asking for quotes from printers, I would generally get a very brief reply with hardly any explanation, some printers were generous enough to lend me a hand but for the most part of it, they seemed to think that I was just wasting their time.

I guess what was a blessing for me was when I bumped into Kylee. She was doing a presentation at a nearby library and a few friends encouraged me to go. Feeling quite defeated, I dragged myself to the presentation and was pleasantly surprised when Kylee started going through the book process in a very down to earth non-threatening approach.

After briefly showing her some prototypes of my book, I booked in a session with her to discuss it more in depth. My first session was great, I had a million questions, and she helped me lay out a book plan in easy steps to help me achieve the goal of getting my book published.

I had about 1 million more stupid questions, and Kylee answered them all, she really made me feel comfortable in asking any questions, and always explained things a few times if needed. After multiple mistakes on my part, and even more questions my book was done. But not only was the book done, I have actually learned quite a great deal through Kylee and in future how to approach other books.

My book fell into the hands of a publisher, and then picked up interest which led me to getting a publishing deal. A finished product definitely gave them an idea about what the finished product would look like, however another factor was, that the skills and knowledge I had learnt through Kylee and the process, also allowed me to speak to them in professional manner, understanding concepts which strengthened their willingness to invest in my as an author.

Overall, I am really grateful for Kylee helping me along the way in this part of my publishing journey, and making the process as painless as possible!

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CASE STUDY – Rhiannon Rees, against all odds – the life, the book, the distribution

Kylee Legge - Tuesday, June 14, 2011
The Publishing Queen

CASE STUDY – Rhiannon Rees, against all odds – the life, the book, the distribution

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Everyone has a life story to tell and quiet a lot of people want to write a book to share their story with others. The sad truth is that while everyone has a story not every story sells. The difference between a bad story and a good story, the decision about whether to write a book about your life or not, all comes down to emotions as an emotional story is what sells.

Enter Rhiannon Rees whose life to date has been one emotional roller coaster ride after the next. This incredible women not only survived child sexual abuse, losing contact with her mum for 10 years, her brother committing suicide, 5 miscarriages and losing her husband to his other identity as a women to become a penny less and homeless single mum but she choose to relive the horrific experiences and write a book about her journey so others going through a similar experience could relate and have renewed faith that there was indeed light at the end of their tunnel too.

But it wasn’t only the journey of writing that made a story for Rhiannon but the publishing and distribution proved to be just as colourful an experience. Rhiannon was both approached and approached many publishers and distributors to find the right company to produce her book. It was only after much research and careful consideration that she decided to work with The Publishing Queen as I am honoured to quote her saying “Kylee was the only one I knew would hold my hand the whole way through the publishing process and answer any questions I may have along the way”.

So honoured we began work on Rhiannon’s book answering her many questions throughout the various stages of the publishing process but as we did, just like her life story, yet another stumbling block was hit. I had assured Rhiannon that we would distribute her book in the US/UK (which I have the ability to do as an independent distributor in this channel) but when her wonderful book was pitched (which I was 100% certain would be successful) the pitch while accepted came with so many costly and product compromising terms and conditions (over which I had no control as they were set by the channel and not myself) that a rejection would have been more satisfying and so after much consideration (and  more questions answered) Rhiannon declined the offer.

While still extremely happy with the process I myself was sorely disappointed. How could I promise Rhiannon something and not fulfil? How could I be an independent distributor on a distribution channel and have no control over the outcome? The result was not up to my customer service standards and so I investigated other options. To cut a long story short a few months later I had left the channel which gave me no control for my customers, joined a new one (which usually can take years to be invited onboard), had re-pitched Rhiannon’s book, got it accepted on the same terms as we had for the AU/NZ market and her publishing journey was back on track.

For those of you who aren’t aware for the US/UK market the process from successful pitch to physically launching is stores can take up to 6 months so not all the fruits of Rhiannon’s labours have been seen yet. I will tell you this though... it is only a matter of days before your will see Rhiannon as a bestselling author on Amazon for “How To Climb Mount Everest In Sandals: The Courage To Live An Ordinary Life”.

For more information on Rhiannon’s book or to purchase a copy click here.

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CASE STUDY – A Family Affair

Kylee Legge - Wednesday, June 01, 2011
The Publishing Queen

CASE STUDY – A Family Affair

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This is a case study very close to my heart as it is about my very own family. Approximately 1 year ago my Nana called me asking to speak to The Publishing Queen. When I assured her that Kylee and The Publishing Queen were one and the same she said, “I know that but I just wanted you to know this is a serious business call and not just a favour from my granddaughter”. And so my 90 year old Nana became my oldest client to date which proves that you are never too old to write a book.

Better yet she said, “The book is for Robert (her son’s) 60th Birthday present so do you think we could do the whole thing by then? It will be called ‘My 60 year love affair with Wooli’ (a family holiday destination we have all been visiting for the last 60 years – or in summary Robert’s whole life) and I want every person from the extended family who has ever been to write their Wooli story to go in the book along with a dedication to Robert. You can put their picture and some pictures on each page along with a family tree so people know how everyone is connected to Robert but don’t worry I will co-ordinate the rest and get everything to you.” And the amazing thing is this 90 year old woman in the space of 1 month did just that and stories and photos began flowing in from everywhere. “Oh and I forgot”, she said, “It’s a secret so no one can tell Robert”. And she managed that part as well with not one of the 50 odd contributors spilling a word to Robert until he got the surprise of his life on his 60th Birthday.

But the story doesn’t end there. Jill (Robert’s wife) was so inspired by both the sentimental nature and the quality of the book that she encouraged Graham (her son in Law) to finish writing the book he had been working on for Mike (her father) for many years so he too could have a wonderful Birthday present of his life story, Part 1 that looks like it will be the first of quiet a series.

Both these books were what I refer to as the dream book (ie. published to fulfil a dream not necessarily to make any money or gain the author credibility) but people were likewise so impressed by Graham’s book “The True Story of an Orphan Boy’s Struggle for Survival: The Unique Life of Mike Harrison” that they began selling copies to meet the demand. Many family members got involved and as such the first, short sentimental print run proves not to be the only print run and that there will be many more editions of the book releasing over a great many years.

So I suppose this case study could prove one of two things. Firstly if you get your family involved in your publishing process you can move books a lot more quickly than if you try to do it on your own and secondly for those of you who know my personal story, my same Nana mentioned above didn’t only start this case study but she made me into The Publishing Queen I am today.

It was that same woman who 25 odd years ago said, “I could never write a book!”, which lead to 2 year old me doing it for her and starting me down the path that lead me to where I am today. Maybe at 65 she thought she couldn’t write a book and maybe she was right (as you book will not come out of you until you are ready) but at 90 she not only believed she could but she became what I describe as an up-side-down traffic light (ready to go now, extremely passionate about their book and never wanting to stop promoting it). Not only is this required to be a successful author but clearly it is also contagious.

I encourage anyone reading this to get your book out of you today as you never know by doing that not only how many people will benefit from reading your title but how many others you will inspire to do the same with their books who may not have otherwise done so without your subtle encouragement.

To find out more about how to become an up-side-down traffic light click here.

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CASE STUDY – Your never too young to publish a book

Kylee Legge - Wednesday, February 09, 2011
The Publishing Queen

CASE STUDY – Your never too young to publish a book

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7 year old Jesslyn Wijaya ia a brilliant painter and has been painting oil painting since she was 3 and a half years old. She decided she wanted to share what she knew with others so set about painting a series of paintings with the sole intention of turning her paintings into 2 educational products a book and a dvd.

Her first book and DVD launched at her first solo exhibition opening last night at Tap Gallery in Darlinghurst and book 2 and DVD 2 are already underway. Yes she had help with her mother designing the book for her and her oldest brother editing the DVD for her but we all have help when we pay other people to do part of the process for us.

Jesslyn is amazing as is her work and her story got her in The Daily Telegraph on Monday and Channel 10 today.

For more details on Jesslyn's exhibition click here

For more information on how to bring your book to life, check out 'How to Bring your Book to Life' THE BOOK or 'How to Bring your Book to Life' THE DVD.

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CASE STUDY – The stages of publishing a book (from planning to completion in 3 months)

Kylee Legge - Thursday, January 27, 2011
The Publishing Queen

CASE STUDY – The stages of publishing a book (from planning to completion in 3 months)

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1. Planning (Sep 1st)

Iain: I was given your name by a friend in regard to the publishing of my book, 'Wally the Hairy Nosed Wombat'. The book is at the publishing stage, complete with illustrations and I am now investigating costs. I wrote this children's story as I am keen to see 'Aussie kids' have their own Christmas stories instead of those of the Northern hemisphere.

The Publishing Queen: Your book sounds great. Thanks for sending those images through – they look great too! I also liked the storyboarding as it shows me what you want to achieve. The book sounds very exciting and I would love to work with you on it if you decide you would like to work with me. I will call you later to answer any more questions you may have.

2. Starting Job (Oct 18th)

The Publishing Queen: All your illustrations arrived today and have been scanned and we are beginning your book design. We still need a copy of the text however.

Iain: I sent you the story by email.

The Publishing Queen: I have everything I need now so we can get a start of the design first thing tomorrow.

3.  Finishing Job (Nov 22nd)

The Publishing Queen: Just writing to let you know your book has finished printing and is currently travelling to Australia and should clear through customs by the end of the 1st week of Dec. Did you want us to send the books straight to you or would you like information on our warehouse facilities?

Iain: Thanks for the update. I would prefer the books to come straight to me as I am committed to a couple of promotional days starting the 8th December. Hopefully they'll make it by then?

4.  Distribution (Jan 12th)

The Publishing Queen: How are the book sales going?

Iain: The book sales have been excellent; we will most likely finish up with less than a hundred to be held over till next Christmas (included in the sales are about 50 give-a-ways or promotions etc.) I have had a number of enquiries about the 'next book'!

To order one of the last copies of Iain's book to begin this years Christmas shopping for the kids early click here.

For more information on how to express your book in 3 months, check out 'How to Make Money while you sleep by becoming a Published Author in less than 3 Months' THE BOOK or How to Make Money while you sleep by becoming a Published Author in less than 3 Months' THE DVD.

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