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Recycle your marketing to promote your book time and time again

Kylee Legge - Monday, September 24, 2012
The Publishing Queen
Radio Northern Beach

Recycle your marketing to promote your book time and time again

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Do you want to know how to widen the audience of your media attention? Well the secret is to recycle your marketing to promote your book time and time again. What I mean by that is capitalising on an event by marketing before, during and afterwards - all at not cost to you!

Media attention is one of the easiest kinds of events to do this with. You promote the event beforehand on social media which profiles both you as the expert and the station/publication doing the interview which results in 2 things; firstly more people listening in or reading the article and secondly favour with the host or journalist so they are more likely to invite you back or do a repeat story.

Then of course you do the actual interview giving the people whatever they ask for eg. be available based on their schedule (not yours) happy to start late, run overtime etc. anything they require to make their life easier. Don't openly promote yourself (unless they ask you too which then yes you always put in a plug for you and your business) but focus on providing invaluable information; firstly because you will get a longer segment but secondly because then you have something worth recycling.

Once you have that invaluable product it about syndicating it, that is getting it out to as many people, as fast as possible for as long as possible, those who are your target market that is and the best ways to do that is as follows. Step 1 - Get a copy of the coverage and upload it to your website, Step 2 - write a blog post that ties into that so you can direct people to it, Step 3 - send a newsletter out to notify people about the blog post and Step 4 - promote the blog post on social media.

None of these techniques will cost you anything other than your time but the results from this will be invaluable to you and whatever you are promoting (your book, your business etc.) as you have now got 3 lots of exposure for the one piece of content in 4 different mediums some which are short lived but others will allow that marketing to last forever.

Let's look at a quick example of this based on the radio interview I attended yesterday. Scroll down if you would like to listen to any of the 4 segments that the interview ran for, a brief synopsis of each is underneath.

Radio Northern Beaches Segment 1 – 9:09 mins

  • The power of the ‘expert in your field’ credibility book – attracts your ideal client to you time and time again while transforming the lives of those who otherwise wouldn’t have heard of you time and time again
  • The importance of ‘pre-selling’ your book – selling your book before it exists online via your webstore and getting media attention at the same time
  • Current ebook prices + formats – what different prices work for each of the different distribution methods and what different formats work for each of the different reading devices

CLICK TO LISTEN

Radio Northern Beaches Segment 2 – 8:20 mins

  • Children’s ebooks – what’s the best process to take for this target market and how to profile your book
  • Steps to successfully publish your book – the similarities and differences between the printed and ebook and which stores to use to sell each to keep up to date with the latest technologies
  • The importance of marketing – the kind of returns you can expect if you correctly market your book opposed to just distributing it and how your book can be a business in itself

CLICK TO LISTEN

Radio Northern Beaches Segment 3 – 7:35 mins

  • What is a publishing retreat – picking The Publishing Queen’s brain about the nitty, gritty of your book and learning how to pre-sell with live results
  • Project management for the writing process – how to write a book in less than 7 days and the secrets about how to express getting your book out of you opposed to the myth of creating a polished product overnight
  • How to ‘pre-sell’ your book – the 3 ways and what to do with each

CLICK TO LISTEN

Radio Northern Beaches Segment 4 – 7:07 mins

  • Why are people currently buying more nonfiction then fiction? – a cheap way to overcome whatever you are currently struggling with paying for a coaching session verses you profiled as the expert they should go to for the coaching when/if they choose to
  • How to craft the title of your book – what makes someone pick your book up and how to capture their attention in a few short seconds
  • The current highest selling areas

CLICK TO LISTEN

For more information about the Cashflow Positive Book Publishing seminars mentioned throughout click here

For more information on the Pre-sale Accelerator Publishing Retreat mentioned throughout click here

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HOW TO - Determine the correct number of pages and binding format for your book

Kylee Legge - Monday, July 04, 2011
The Publishing Queen

HOW TO - Determine the correct number of pages and binding format for your book

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A book can be any number of pages however it needs to be divisible by 4 in order to be printed offset (ie. more than 500 copies) and divisible by 2 in order to be printed digitally (ie. less than 500 copies). I advise always having your book divisible by 4 that way you can print with either print method at any time, for any reason without needing to do any more work on your book or pay anyone else to do this for you.

For binding in order to be perfect bound (ie. with a spine at the side instead of 2 stables in the side) the minimum page count is approximately 40 pages (depending on the stock) but a colour book with thicker pages can generally get away with less than this. On the flip side once you reach a certain number of pages the maximum page count is approximately 300 pages (once again depending on the stock) before you are no longer able to perfect bind and you need to move to stitch binding (ie. sewing sections of the book together and gluing those sections into the spine instead of gluing the individual pages in). This is done in order to ensure books with a larger number of pages remain bound and that individual pages don’t fall out due to the large nature of the book just as saddle stitching ensures individual pages don’t fall out due to the small size of the book.

For more information on choosing the right specs for your book click here.

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HOW TO - Collect Killer Testimonials

Kylee Legge - Wednesday, June 01, 2011
The Publishing Queen

HOW TO - Collect Killer Testimonials

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When collecting testimonies for the back of your book I recommend sourcing them in the following order:

  1. A raving fan
  2. Someone related to the subject of your book
  3. Someone with celebrity status

There is no quick or easy way to get a celebrity on board as it is always who you know and not how well known you are. Saying this however if a celebrity is not the above 2 things first I would actually not recommend using them at all as a raving testimony from someone unknown will be more powerful than an ordinary testimony from a celebrity.

As far as how to reach the people you want testimonials form, think of who you want and put it out there to your network eg. ask all your friends, family, business/social contacts and networks you are connected to (online & off eg. social media is as good a source as asking people in person) for an introduction to who you want to speak to (and of course give them a good reason why – eg. tell them about your book as this will not only give credibility to your request, but it will be more likely to be accepted when someone find the connection for you). This can also help pre-sell your book by getting people talking about it before it exists. You never know who your dentist’s, best friend’s, cousin’s boss is?

For more tips on what is required to go on your cover and/or contents design for a saleable book check out my 5th book – ‘How to Design your Book to Stand out from the Crowd’.

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Adobe InDesign - Find out why InDesign is the publishing industry standard design software

Kylee Legge - Friday, November 05, 2010
The Publishing Queen
InDesign

Adobe InDesign - Find out why InDesign is the publishing industry standard design software

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So you want to design your book yourself? Well I say good on you. But what happens when you go to send your book to print and find out your printer won't accept what you have done or wants to charge you in order to fix it. How were you to know you designed the book in the wrong software?

We'll simply put you weren't but what if you knew more about the right software so you didn't need the stress of having to repair damage you accidently caused as you didn't know what you didn't know or the additional financial burden or paying someone else to do it. Imagine if you could get your own book ready for print at the click of a button.

Well that is why I recommend Adobe Indesign. Apart from being the industry standard you can simply and easily get a book print ready in a click of a button. Better yet if you click that button and discover something isn't print ready (eg. your images are in the wrong colour mode or aren't high enough quality) you are notified immediatly and can make the necesarry adjusments yourself instead of waiting for your printer to tell you (or worse not tell you and your books arrive back from print with pixelated images.

The problem with using home based software like Microsoft Word or Publisher is they are designed for home or small business use and as such are not designed to print on professional machines. Your image quality is destroyed the moment you place an image into either of these pieces of software which is almost guarenteeing you are going to have print issues from using word. Once again Indesign comes to the rescue with all images stored external to your document as links allowing you to quickly and easily change your image mode, save and relink you image without making any changes at all to your main document.

Better yet when it comes to designing your books contents you can once again change the order of your chapters or which side of the page a chapter starts on at the click of a button. And if you want your book in an animated ebook format once again it is a click of a button to get those animated pages.

I swear by them but don't take my word for it, try them out for yourself - publishing a book has never been so easy!

https://www.adobe.com/cfusion/tdrc/index.cfm?product=indesign

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I would like to produce 4 different books as gifts for Christmas. Is there a minimum number of pages required to publish a hard back children's book?

Kylee Legge - Wednesday, October 21, 2009
The Publishing Queen

I would like to produce 4 different books as gifts for Christmas. Is there a minimum number of pages required to publish a hard back children's book?

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There is no minimum quantity when doing a digital run of books but you need to bear in mind that the set up costs of a single book will not necessarily be cheap. It depends what your budget is for a Christmas present. I always recommend a good price per book is around the $5 mark but obviously this is going to be impossible if you are only ordering one book. A good price for 1 softcover book is around the $50 mark and for a hardcover book around the $100 mark. Saying that 20 copies may only be $500-$1000 so the price comes down quite quickly. It depends what you are looking for.

As for how many pages for a hardcover book... you need at least 40 pages to make a perfect bound book (softcover book with spine on side no staples) and double that quantity is recommended for perfect binding in a hardcover as otherwise the pages won’t stay in the case. Saying this however there are always ways round this like making the pages twice as thick to allow you to have half the number of pages etc. Let me know how many pages you are looking at and I will make the best recommendations from there.

For more information on the dream book, check out 'How to Publish a Book for Pleasure, Profit or Publicity' THE SEMINAR or 'How to Publish a Book for Pleasure, Profit or Publicity' THE BOOK.

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Designing your Book!

Kylee Legge - Tuesday, May 26, 2009
The Publishing Queen
Designing

Designing your Book!

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It is very important to make a clear distinction between writing, editing, illustrating and designing your book. There is always a danger of getting caught up in any of the pre-publishing stages while designing your book.

Important things to think about at the Design Stage:

1. What font do I want for my headings?
2. What font do I want for my body text?
3. How do I want my page numbers to look?
4. What do I want to make stand out as bold or italic?
5. What design elements do I want to use to break my text up?
6. How do I want my text positioned in relation to illustrations?
amongst many other questions.

The design stage is when your book begins to be formed. All 3 elements of the pre-publishing stage (writing, editing and illustration) come together to form one product and as such all must be completed before this stage begins.

For more information on crash courses we run on how to do this, check out 'How to Design your Book to Stand out from the Crowd' THE BOOTCAMP or 'How to Design your Book to Stand out from the Crowd' THE BOOK.

To receive a customised step by step book publishing plan to get you from written, edited and illustrated your book to the completed book in your hands register to win a publishing plan in our just starting section.

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