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Do you want to know how to widen the audience of your media attention? Well the secret is to recycle your marketing to promote your book time and time again. What I mean by that is capitalising on an event by marketing before, during and afterwards - all at not cost to you!
Media attention is one of the easiest kinds of events to do this with. You promote the event beforehand on social media which profiles both you as the expert and the station/publication doing the interview which results in 2 things; firstly more people listening in or reading the article and secondly favour with the host or journalist so they are more likely to invite you back or do a repeat story.
Then of course you do the actual interview giving the people whatever they ask for eg. be available based on their schedule (not yours) happy to start late, run overtime etc. anything they require to make their life easier. Don't openly promote yourself (unless they ask you too which then yes you always put in a plug for you and your business) but focus on providing invaluable information; firstly because you will get a longer segment but secondly because then you have something worth recycling.
Once you have that invaluable product it about syndicating it, that is getting it out to as many people, as fast as possible for as long as possible, those who are your target market that is and the best ways to do that is as follows. Step 1 - Get a copy of the coverage and upload it to your website, Step 2 - write a blog post that ties into that so you can direct people to it, Step 3 - send a newsletter out to notify people about the blog post and Step 4 - promote the blog post on social media.
None of these techniques will cost you anything other than your time but the results from this will be invaluable to you and whatever you are promoting (your book, your business etc.) as you have now got 3 lots of exposure for the one piece of content in 4 different mediums some which are short lived but others will allow that marketing to last forever.
Let's look at a quick example of this based on the radio interview I attended yesterday. Scroll down if you would like to listen to any of the 4 segments that the interview ran for, a brief synopsis of each is underneath.
Radio Northern Beaches Segment 1 – 9:09 mins
- The power of the ‘expert in your field’ credibility book – attracts your ideal client to you time and time again while transforming the lives of those who otherwise wouldn’t have heard of you time and time again
- The importance of ‘pre-selling’ your book – selling your book before it exists online via your webstore and getting media attention at the same time
- Current ebook prices + formats – what different prices work for each of the different distribution methods and what different formats work for each of the different reading devices
CLICK TO LISTEN
Radio Northern Beaches Segment 2 – 8:20 mins
- Children’s ebooks – what’s the best process to take for this target market and how to profile your book
- Steps to successfully publish your book – the similarities and differences between the printed and ebook and which stores to use to sell each to keep up to date with the latest technologies
- The importance of marketing – the kind of returns you can expect if you correctly market your book opposed to just distributing it and how your book can be a business in itself
CLICK TO LISTEN
Radio Northern Beaches Segment 3 – 7:35 mins
- What is a publishing retreat – picking The Publishing Queen’s brain about the nitty, gritty of your book and learning how to pre-sell with live results
- Project management for the writing process – how to write a book in less than 7 days and the secrets about how to express getting your book out of you opposed to the myth of creating a polished product overnight
- How to ‘pre-sell’ your book – the 3 ways and what to do with each
CLICK TO LISTEN
Radio Northern Beaches Segment 4 – 7:07 mins
- Why are people currently buying more nonfiction then fiction? – a cheap way to overcome whatever you are currently struggling with paying for a coaching session verses you profiled as the expert they should go to for the coaching when/if they choose to
- How to craft the title of your book – what makes someone pick your book up and how to capture their attention in a few short seconds
- The current highest selling areas
CLICK TO LISTEN
For more information on the Pre-sale Accelerator Publishing Retreat mentioned throughout click here
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