The Publishing Queen - Interviews Lisa Snowdon on the importance of eating healthy as an author

Comments (0)

Lisa Snowdon from Vibrant Nutrition shares why eating healthy is so important for a author.

Qualified Nutritionist, Lisa Snowdon – founder of Vibrant Nutrition - helps clients tackle weight issues, reduce stress, increase energy levels and much more. There is so much that can be done to enhance well-being using the greatest medicine known to us – Food. Lisa also specialises in lowering cholesterol levels naturally through dietary and lifestyle changes.

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Lisa Snowdon from Vibrant Nutrition. Now tell me Lisa why do you think it is so important for an author to have great health?

Lisa: Well Kylee, if you learn how to eat for energy you can reduce the time it takes to write your book and you can also really maximise that creative process and just have the book fall out from you.

Kylee: Brilliant, so if someone wanted to have a book literally just fall out of them, how would they go about that from a health or nutrition point of view?

Lisa: Okay so my top 3 tips for eating for energy and just getting your whole mind really in that creative state are; firstly you want to have at least 50% of your food fresh so fruits, vegetables, salad – that’s one of the keys. The next one is to have protein as part of your snacks so nuts, avocardo, hommus, they’re really the best things to keep your energy up. And the last thing, for your dinner & lunch you want to have half your plate with salad and some fresh fruits like we already said and then a quality protein like fish that really feeds your brain.

Kylee: Brilliant and yummy too. Well that’s been really helpful Lisa but if you wanted to leave people with one thing, the most important thing as an author they need to know when they think about what they eat what would that be?

Lisa: Learn how to eat for energy really it can just be applied to so many different areas of your life not just for writing a book and you may even get your idea for a second book.

Kylee: And I like the sound of that. Well thank you for being with us here today Lisa but if people wanted to get more information such as what you have shared with them briefly today where would they go?

Lisa: They could go to my website www.vibrantnutrition.com.au and from my website they could sign up to my 7 day diet plan and through that they can get some great ideas. They can also get a free 20 min consultation to discuss with them as an individual what might work for them.

Kylee: And trust me she’s brilliant! Well thanks for being here today and remember listening to expert advice such as this truly makes self publishing as easy as 1, 2, 3!

Lisa Snowdon Website:
http://www.vibrantnutrition.com.au

The Publishing Queen - Interviews Vicki Bobotis on the importance of Video Marketing

Comments (0)

Vicki Bobotis from Your Untold Story shares why Video Marketing is so important when publishing a book.

Vicki has had a career in the entertainment industry for over twenty years as a production coordinator for Arena TV, organising interviews with many, including supermodel Kristie Hinze, to psychic medium John Edward. Her move to MTV Australia as a producer, saw her interview countless others, from elite sports professionals (Taj Burrow), movie stars (Melissa George) and to some of today’s biggest selling artists including INXS and U2. Over the last few years, Vicki has dedicated her broadcasting skills to charitable organisations, working with and benefiting a much broader cross-section of the community. Her outstanding storytelling skills shine through in her editing and interviewing abilities. 

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Vicki Bobosis from Your Untold Story. So tell me Vicki why do you think video marketing is so important?

Vicki: Ok, well when it comes to authors you want to be promoting your book 24/7. Now unfortunately not everybody can promote themselves 24/7 but when you’ve got a video especially on the internet you’ve got a personal sales person out there selling 24/7 to potentially millions of customers.

Kylee: Very, very true but if someone wanted to do that, if someone wanted to put their video out there on the internet how would they do that?

Vicki: Ok, essential have a video explaining what your book is about on your website, on your homepage. It’s absolutely essential, it’s become the norm, people expect to see videos on the website so that’s a great way when they are googling you they’ll find your book and then they’ll find your website and then they’ll be able to connect with you on a personal level and that’s invaluable.

Kylee: It is invaluable but if you could leave people with one, the most invaluable thing you could possibly tell people about video marketing what would that be.

Vicki: Ok, Testimonials! People can have testimonials in text, that is fantastic. People believe what they see so when you’re at your launch, even people who are reading your books, ask for a video testimonial it’s easy, it’s effective, people believe what they see.

Kylee: That they do and you’ve seen an example of that here today but Vicki if people wanted to get more expert information like you’ve shared with them where would they go?

Vicki: Ok if you would like to talk video, cause we love connecting people with video our website is www.youruntoldstory.com.au.

Kylee: Thank you Vicki and thanks for giving us a moment here today. Remember to make self publishing  as easy as 1, 2, 3 all you have to do is listen to expert advice such as this.

Vicki Bobotis Website:
http://www.youruntoldstory.com.au

The Publishing Queen - Interviews Kaz Muddell on the importance of keeping fit as an author

Comments (0)

Kaz Muddell from Mind Body Motion Fitness Solutions shares why keeping fit is so important for an author.

Kaz is the Director and principal trainer at Mind Body Motion. Kaz has personally assisted many clients to achieve their goals, whether that be to run the City 2 Surf, lose weight, lower their blood pressure, ward off a risk of Diabetes Type II, or to generally increase their fitness levels. She enjoys helping clients to see exercise as a regular part of their lifestyle rather than a chore.

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Kaz Muddell from Mind Body Motion Fitness Solutions. Now tell me Kaz why do you think it’s so important when someone’s publishing a book to keep fit?

Kaz: I think it’s important Kylee because exercise improves your brain function and when you’re publishing a book you’re going to be using your brain quite a bit, so you are going to be thinking about the content of your book, you are going to be thinking about how to promote your book so you need your brain to be active.

Kylee: Very, very true but why is this so important, why do they want their brain to be active?

Kaz: Because they have so much work to do when they are publishing a book and you need to be able to stay awake, you need to have enough energy to be able to write your book to publish your book and you want to be healthy and well while you are doing these activities.

Kylee: That’s 100% true. Now Kaz if there was something really important that you would like to leave people with, what would that message be?

Kaz: Stay fit and healthy and you’ll be able to publish your book, promote it and do very well.

Kylee: Fantastic! Now if people wanted more of this invaluable information like they have got from you here today in this short video where would people go?

Kaz: They would contact us either on our website which is www.mindbodymotion.com.au or they could call us on 0430 052 561.

Kylee: Excellent. Thank-you very much for giving your time here today and remember with expert advice such as this publishing a book can really be as easy as 1, 2, 3.

Kaz Mudell Websites:
http://www.mindbodymotion.com.au

The Publishing Queen - Interviews Deb Pilgrim on treating your book as a business

Comments (0)

Deb Pilgrim from deppilgrim.com shares why it is so important to treat your book as a business.

With nearly two decades of business building experience, Deb has worked with entrepreneurs all over the world by taking them through a step-by-step process that teaches them how they can consistently grow their business, whilst creating the lifestyle they want. Deb has been recorded as saying:  "Your clients are your business.  If you have the wrong clients, you have the wrong business.  Having the right clients is having the right business."

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I’m The Publishing Queen and I’m here today with Deb Pilgrim from Deb Pilgrim.com. Now tell me Deb why do you think it’s really important when publishing a book to treat your book like a business?

Deb: Well because it is a business. People write books to either give themselves more credibility within the field of expertise that they are working in or to/and the added bonus then is to make money from that book - so it is a business.

Kylee: So why would people want to treat it like a business, just because it is a business, how can you move people from I want to write a book through to no actually I want my book to be a business?

Deb: I guess it’s coming back and looking at what was the reason they originally wrote that book and being really clear around what that reason is and from there it is identifying and working with them to then move it into that next faze where they are actually making money from their books because realistically you don’t want books sitting on the shelf.

Kylee: No you definitely don’t want that. Ok for first time author’s out there Deb what can you tell them, what’s the one thing you want to leave them with to ensure their book isn’t sitting on the shelves?

Deb: Again I would come back to be very clear about your original reason, the reason that you did write that book and from there put in place a step-by-step process that takes you from the original working with you to write the book to that actually being able to sell the book and even further from selling that book as ideally what it does do is build your credibility so you want to actually feed off that and be really clear around what that marking plan is at that end product.

Kylee: Very True. So if people wanted more details on how they could get expert advice from people such as yourself or on how to get that ideal marketing plan where would they go?

Deb: Well they could visit my website it’s www.debpilgrim.com and on my site I have a lot of information there that helps people come back to that basic process of marketing so when I work with individuals it’s really bringing it back to that step-by-step process that’s practical and results driven.

Kylee: Fantastic – we all love those step-by-step processes. Well thank-you very much for your time here today Deb.

Deb: Thank-you.

Kylee: And remember listening to expert advice such as this really makes book publishing as easy as 1, 2, 3.

Deb Pilgrim Websites:
http://www.debpilgrim.com

The Publishing Queen - Interviews Meredith Collins on Social Marketing

Comments (0)

Meredith Collins from Video Social Marketing shares why social media is so important to when promoting your book.

Meredith Collins is the CEO and Founder of Video Social Marketing and is the author of The Video Social Marketing Blueprint. Meredith on a mission to inspire business people around the world to get more traffic and grow their business using her unique hybrid form of Video Social Marketing.

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi my name's Kylee and I am The Publishing Queen. I am here today with Meredith Collins from Video Social Marketing. So tell me Meredith why is social marketing so important?

Meredith: Social Media is probably the newest marketing medium on the market, and just like 10 or 15 years ago email marketing became really important, so social media is taking a place as a spoke in people's marketing wheels in business.

Kylee: Interesting! So what do you think made this change?

Meredith: I think the advent of the internet, generally that over 90% of people in this country alone, Australia are online and between 80 to 90% of people research anything that they buy, and one of the great things about social media its give people what we call 'Social Proof' or 'Social Creditability' because the market place are actually interacting socially with our brand and with what we do.

Kylee: Excellent! So if someone out there wanted to publish a book, what would you tell them in-regards to social marketing?

Meredith: Often my experience with people who are either in small business or budding authors and are starting out. Very often we don't have big budgets, and social media when done really well is free, it doesn't cost any money, so that is a great way to take your product to market. But also social media is about building rapour and about creating a relationship with people and creating value. So straight away if you got You Tube videos or a Facebook page or your twittering, it gives people the opportunity for people to get to know you as a person and as a author, and find out more about the value you have to add or the book that you have written

Kylee: Excellent! So if people wanted to get more about information about his specifically or more of your expert information, where is a place they could go?

Meredith: I'd love them to go to my website www.videosocialmarketing.net or of course you can find me on my Facebook page, facebook.com/videosocialmarketing or you could find out more about me Meredith Collins on LinkedIn.

Kylee: Excellent! Well thank you for time here today Meredith. I hope you guys got heaps out of this video and remember listening to advice such as this truly makes self publishing easy as 1, 2, 3!

Meredith Collins Websites:
http://www.videosocialmarketing.net
http://www.facebook.com/videosocialmarketing
http://au.linkedin.com/in/meredithcollins

The Publishing Queen - Interviews Glenn Kirkwood on Referral Marketing

Comments (0)

Glenn Kirkwood also known as 'That Referral Guy' shares why referrals are so important to authors.

Referred to as “That Networking Guy” by many organisations, Glenn Kirkwood is considered one of the leading experts on business networking and has been a keynote speaker for many corporations and associations throughout Australia. He has been featured in over 160 publications world wide as well as appearing on numerous radio shows within Australia on the subject of effective networking and how, if done correctly can lead to more business than you can handle.

Press play to begin streaming the audio or right click the text link and choose save as or save link.

If live streaming is not available please click the link below to download.

Download The MP3 File

Interview Transcript:

Kylee: Hi, my names Kylee and I am The Publishing Queen, and I am here today with Glenn Kirkwood, also known as 'That Referral Guy'. Now Glenn happens to own numerous BNI chapters across NSW, but Glenn tell me why do you think referrals are so important?

Glenn: Well Kylee, there are only four ways to get business: Public relations is a great way, networking or word of mouth which most people have heard of. Cold calling, that c-o-l-d calling and also advertising.

Kylee: So why do you think referrals is the best way to do that?

Glenn: Generally speaking they have a lot better conversion rate, but they start out with people already having a problem that needs someone else to fix it, and thats with a referral. So if you know someone you can put them in contact with one another. They're generally very inexpensive and in most cases free, so even just those three things: conversion rate, the problem already exists so your speaking to your target market and the cost is way down.

Kylee: Excellent! So why would someone out there thinking of writing a book want to have a referral, how can that benefit them?

Glenn: Well, I attended last years seminar that Kylee put on and I definitely recommend to anybody in business, the sooner you listen to the experts the more success that you'll have and I attended last years seminar and within six months of attending that seminar, I've co-authored in a book. The techniques that I learnt in the seminar about how to construct the book, thinking about the whole lot of different types of processes, just made the whole process for me a lot easier and there was different ways to write a book. So I highly recommend going along to one of the seminars, if you put them on again. So if you encourage her and get enough people she will put one on again.

Kylee: Thanks Glenn. Well thanks so much for being with us today, but if anyone would like to get some more juice on referrals from you where would they go?

Glenn: Well, I share a weekly networking tip each Friday and if people go to the website www.bniteam.com.au they could subscribe to our networking tip. There is a action step that gets put out with the tip each week.

Kylee: Fantastic! Well thanks once again for your time today Glenn and remember if you want to get more information like this check out the numerous videos that are available on the website. But remember listening to experts such as Glenn, self publishing really will be as easy as 1, 2, 3!

Glenn Kirkwood Websites:
http://www.bniteam.com.au
http://www.thatreferralguy.com.au