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Its a digital world

Kylee Legge - Tuesday, August 06, 2013
The Publishing Queen

It's a digital world!

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Whether you like it or not you need to come to grips with the fact that we are living in a digital world. What does that mean for books? Well not a lot and yet an 'awful' lot at the same time.

The printed book is growing at a rate of 4% a month even though both the print industry and physical bookstores are dying at a rapid rate. This tells us 2 things; firstly that even with ebooks gowing exponentially some people still want a physical item to hold in their hands and secondly that they don't want to buy them in person or from stock on hand as print on demand takes over the tradional and digital print industries just as the self publishing revolution has killed the traditional bookstores we used to know and love.

Love it or hate it, this is the relaity of all the rapid changes taking place in the publishing industry so you need to jump on board now for fear of being left behind. In other words you need a printed book but not to print it, you need an ebook but online ways of distributing both. Lightning source is a great place to start for print on demand services and bookstore distribution as is an online store purely designed to sell and market your book the best place to start for your pre-sales but you need to be aware of so much more than just that these days.

Cloud is becoming a common place term (so if you think I am talking about where the rain comes from then you have another thought coming) as in the computer age things are no longer stored on your computer. Computers are being sold without hardrives with the view to storing all your files online, Microsoft even stores their software online in the 'cloud' and everyopne packages cloud space into each product they sell on a monthly time payment so you no longer need to pay for any software upfront.

So now the correct software to deisgn your book in is also easily available to you (though I still recommend using a professional if you do not know 100% what you are going to ensure the overall quality and integrety of your book) but if it is this easy for you to become a published author that means there is just too many of you out there. Even though 99% of them are doing an appauling job and destroying any credibility they would have got before they even receive it (most of them ignornate to the fact this has even been done) but just becuase you have a good book, professionally designed, set up for quick pre-sales and easy print on demand fulfilment what says somebody is actually going to buy it?

You need to stand out from everyone else in the digital age - in summary you need to know what you don't know before you navigate down the publishing highway so you can ensure you are prepared for any pothole that may be thrown at you long before it comes into view.

If you are interested in finding out what you don't know you don't know I encourage you to visit one of the following pages:

Live training: http://www.thepublishingqueen.com/seminarsydney
Webinar training: http://www.thepublishingqueen.com/webinar

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So you want to publish a book at no cost to you and bring in 6 figures per annum

Kylee Legge - Thursday, August 01, 2013
The Publishing Queen

So you want to publish a book at no cost to you and bring in 6 figures per annum!

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Actually this is surprisingly a lot easier to do then it sounds. The self publishing craze has been going for approximately the last decade however it is only the last 5 years that it has started to become as popular as it is today.

So let’s start with what you need to do in order to ensure you put none of your own money down to get your passive income (and the instant credibility that comes from being a published author) underway.

Step 1 – Start with the end in mind

It is essential in order to run your publishing process cashflow positive (meaning you always get paid before you spend any money) that you start with the end in mind. What I mean by this is the last stage of the publishing process is distribution which really should be called ‘distribution and marketing’ as the smart person publishing a book knows to market first so brings this stage to before step 1.

Step 2 – Sell now

That’s right I encourage you to begin pre-selling your book today before you have even put pen to paper for why are you wasting time writing a book before you have tested there is a market for? Better yet if you beginning pre-selling a book that does not yet exist, you are now getting paid to do your market research. Not only that but you can raise the capital to cover any editing and design costs you encounter before you ever reach those stages.

Step 3 – Get paid upfront

Better yet if you continue to get paid upfront throughout the whole publishing process (I am talking after your book is released and your pre-sales period is over) using techniques such as print on demand so you are always paid before you produce a product you don’t only need to put none of your own money down to start the publishing process but the whole way through it.

So now that you’ve mastered funding your dreams out of someone else’s pocket let’s look at the other half of the equation – making that 6 figure income. My average client used to do this in the following manner:

Publish 2 titles, 2500 copies per print run, re-order every 6 months = 10,000 books per annum. In other words at $25 a book: $250,000 turn over and at $7.50 an item to print: $175,000 profit.

The good news is now it’s even easier for you. All you need to do is:

Publish 1 book, 0 copies per print run, 0 reorders.

In order words you have all heard the phrase an apple a day keep the doctor away well a book sale a day get’s the publishing process underway. There are 3 ways to distribute a book; self distribution (anything you do yourself), online distribution (a dedicated webstore specifically designed to sell your book) and bookstore distribution (all registered stores both physical and online). If there are 3 ways to distribute a book then all you need to do is sell 1 book per day per method. In other words:

3 books a day, 30 days a month = 90 books a month @ $25 a copy = $2250 a month x 12 months a year = $27,000.

Okay anyone who is good at maths has noticed the problem – that’s no 6 figures right? But it’s a numbers game so let’s play with some numbers. Double the price of your book then you are half way there. Double the number of sales and you have reached your goal.

I know I hear you saying it’s not that easy but it seriously can be. I train my customers to start with a book a day and 100% of those who market their book for 5 minutes a day reach 6 figures by the end of the first 12 months as their sales progressively increase over time. As far as price goes it is easy to increase your price by packaging i.e. do you want the printed book for $30, the ebook for $20 or both for $40? Or for $50 you could have a signed copy with free postage?? You would be surprised how easy it is to package a $25 book up to $50 worth of valuable and make it the most popular purchase item. You would also be surprised how quickly you sales increase if you follow the 3 simple marketing steps in each of the afore mentioned distribution areas:

  1. Speak once a week for free in return to being able to sell copies of your book afterwards
  2. Give away a sample chapter of your book in return for someone’s email address
  3. Send a press release once a month to get media attention round a store event you are doing

Well I better stop there as you have seen the figures but here’s the catch it’s called ‘self’ publishing because the rest is up to you. Do jack-all with this information and that is the exact same results you will get. Apply what I have just shared with you starting with only 5 minutes a day marketing aiming for 1 sale a day and see how far further up the publishing mountain you climb then you ever thought you could.

To learn more about how to do this yourself visit one of the following pages:

Live training: http://www.thepublishingqueen.com/seminarsydney
Webinar training: http://www.thepublishingqueen.com/webinar

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Publish a book at no cost to you and bring in 6 figures per annum

Kylee Legge - Tuesday, July 30, 2013
The Publishing Queen

Publish a book at no cost to you and bring in 6 figures per annum

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If you treat your book as a business you will be surprised how profitable self publishing can be.

These days you don’t need a traditional publisher and distributor to get paid to publish your book. Business owners realise this so publish a book to profile them as the expert in their field but they waste a lot of money they don’t need to in the process. Individuals without any marketing experience tend to be worse off as they fill their garages with boxes and boxes of unopened books and then wonder what they did wrong. Then there are those who work part time to fund their publishing dreams who lose out altogether due to splitting their focus between two worlds. It is time to put a stop to people getting in the way of their own success once and for all!

You need to be an up-side-down traffic light to ensure the success of your book:

  • Green: ready to go now
  • Yellow: radiating a bright light, extremely excited about your book
  • Red: never wanting to stop

If you are willing to start doing 5 minutes of marketing a day now I can show you how you can create a 6 figure income from book sales alone in your first 12 months. The catch is you need to be extremely passionate about the topic of your book as if you don’t love it no one else will as this comes across in the marketing. The reason you have to never want to stop though is because publishing a book in kind of like going to the gym – when you stop marketing it the results of your marketing don’t stop straight away but when they do it’s a lot of work to get your book sales back to their previous figure.Remember to also start your publishing process with the end in mind by marketing before you even put pen to paper so you can use the pre-sales of your book to fund the costs of the publishing process so you don’t need to spend any of your own money to get the ball rolling.

I am releasing my new and improved ‘Cashflow Positive Book Publishing’ platinum seminar next month to share with people nationwide how to do this. Combining my previously $97 theory based Cashflow Positive Book Publishing seminar with the first 5th of my previously $3997 Pre-sale Accelerator Publishing Retreat practical workshop into a completely FREE full day event for the very first time this is something anyone serious about publishing a book this year will be wanting to fly in and out of Sydney same day to attend.

I would love you to join me:

Date: Saturday 17th August
Time:
9:00am – 5:00pm
Location:
99 on York, Sydney (opposite QVB parking and Town Hall station)
Bookings:
http://www.thepublishingqueen.com/seminarsydney

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Get paid before you do anything!

Kylee Legge - Thursday, July 25, 2013
The Publishing Queen

Get paid before you do anything!

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What we do is unique in that we show business owners how to get the instant credibility and passive income that comes from being a published author before you have even put pen to paper. We also show those that don't yet have a business how their book is their business and that the status that comes from being a published author will open up all kinds of unique entrepreneurial opportunities to them that otherwise would not be available.

Techniques such as pre-sales allow you to do this early on but keeping that mindset the whole way through the publishing process with other techniques such as print on demand means you always get paid before they spend any money which is a brilliant cashflow positive marketing strategy for any serious author to be.

In short I show people who are already the expert in their field (as I don't provide the content or change anything you already know) how to get the credibility and income you already deserve. Change marketing from a traditional business expense to a profit generating exercise by publishing a book as the tool.

To learn how to do this for yourself check out the following page: http://www.thepublishingqueen.com/seminarsydney

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Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

Kylee Legge - Tuesday, July 23, 2013
The Publishing Queen

Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

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My average client brings in a six figure income from book sales alone. I say alone because this is pocket money compared to the lifetime of repeat and referral business that client provides well exceeding the $25 they spend on a book purely published as a lead generation tool.

A few years back I took a look at the figures and here is what I found. I found those people who published a book without a business behind it never got the results they wanted and ended up filling their garages with boxes and boxes of unopened books as they didn’t understand marketing. I found those who published a book to profile themselves as the expert in their field brought in a 6 figure income from book sales alone.

There was no grey, just black and white results. I had taught them both the same marketing techniques and yet the business owners had applied them straight away and the individuals (who did not run their own business) had applied nothing and therefore got no results.

What you really want to know is how they did it though and that explanation is as follows:

2 titles, 2500 copies a print run, re-ordered every 6 months = 10,000 books per annum

In other words at $25 a book: $250,000 turn over and at $7.50 an item to print: $175,000 profit

Now to be perfectly honest with you I don’t know if they sold 100% of the books of if they gave some away, I also don’t know whether they discounted the books from time to time. What I do know is that they kept running out of stock so re-ordering and that their businesses as a result were sky-rocketing from the credibility they received getting them worldwide speaking engagements and the calibre of clients they would not otherwise have had.

It was around this time that I started getting jealous as I could see the success my clients were having but I had not experienced this success for myself. So I started doing 2 things; firstly I become my own client and published a book to profile myself as the expert in my field (rebranding my business overnight) and secondly the content of my book and what I began educating people on was what these people did to achieve the above results.

In summary you needed 3 distribution methods; self distribution e.g. speaking regularly and selling copies of your book afterwards, online distribution e.g. a dedicated webstore to allow you to pre-sell your book before you begin writing it and bookstore distribution e.g. putting your physical and digital book in registered stores to attract media interest.

You also needed to turn the traditional publishing process up-side-down by starting with the end in mind and marketing your book before you even put pen to paper so you can not only test the market before you release your product but get paid for your market research, get paid to write the book and fund the expenses of the publishing process from the sales of the not yet released book.

Market first and run the whole publishing process cashflow positive so you always get paid before you outlay any money utilising techniques such as print on demand which not only halves the print price I previously mentioned but also allows you to print same day and ship next in the country of delivery to remove the unnecessary upfront printing, warehousing and pack & send costs.

Change marketing from a traditional business expense to a profit generating exercise by publishing a book as a cashflow positive marketing tool today and get the instant credibility that comes from being a published author while enjoying 6 figures worth of ‘pocket money’ per annum.

This way those time wasting clients you don’t want pay $25 to read your book and realise they can’t afford you so don’t waste time asking for a comparative quote they never planned to go ahead with whereas your grade A client pays the same $25 to qualify themselves as your ideal client and then approaches you time and time again (rather then you wasting marketing dollars in an attempt to find them) asking when can they start as they know they can’t afford not to work with you. What could be better!

To learn how to do this for yourself check out the following page: http://www.thepublishingqueen.com/seminarsydney

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The secret behind the online space!

Kylee Legge - Thursday, July 18, 2013
The Publishing Queen

The secret behind the online space!

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There are many different ways to publish a book but I personally don’t recommend any that are not as easy, efficient, economical and effective as possible as why waste time and money you don’t need to get less than satisfactory results the hard way. In other words I recommend people run the whole publishing process cashflow positive meaning they halve the traditional $20,000 required to self publish by doing as many of the 7 stages of the publishing process as possible themselves, half it again by doing each of these stages bearing in mind the 4 e’s mentioned above and fund the remainder with someone else’s money by pre-selling their book before they have even put pen to paper. There is no easier way to do this then publishing a book online.

It can be an ebook or it can be a printed book distributed in the electronic space - the format doesn’t matter. What does matter is that you never spend money before you make it which at a base level is pre-selling your book to raise funds to cover the editing and design costs of the publishing process and at a more advanced level means using print on demand techniques so you never produce any stock before it is already sold. These advances in technology have allowed for advances in marketing techniques to accompany them so that publishing a book in the digital space can now be a lead generation tool for you business turning marketing from an expense to a profit generating exercise.

Imagine turning the 80/20 rule upside down meaning the 20% of prospects that take up 80% of your time asking for comparative quotes they never plan to go ahead with now pay $25 to read your book which not only teaches then how to do whatever you do without using you but it also shows them they can't afford you so they don’t waste your time in the first place. Better yet the high caliber clients pay the same $25 to read your book and qualify themselves as your ideal client and as a result are regularly coming to you asking to start working with you immediately as they know they can't afford not to. And if you hadn’t even considered publishing you book online (or more importantly marketing that book online before it was even written, little lone published) think of how many potential customers you would have lost or worse the time wasting, low paying customers you didn’t want that you would have got taking up your precious time for minimalistic financial reward.

You only need to look at what is happening in other industries to see the success of books in the online area. In the print industry where magazines and newspapers and closing down left, right and centre only to be replaced with digital editions the printed book is still growing at a rate of 4% a month. Bookstores are folding like the Borders disaster and many independents going under each day and all the while ebook sales are even higher than the printed book. The Self Publishing revolution has been referred to numerous times as ’the death of the book’ but statistics show the book is still very much alive, in its now many formats, so much so that it is putting physical stores out of business due to the fact that they can now be purchased cheaper and more conveniently online.

And yet there is a place for the physical store too as it doesn’t matter how good the online space is for ease of access or increasing your profit margins while reducing your expense you will never get as much credibility from being online as you will from the media attention that comes from being in bookstores. And yet even in this exclusively bookstore distribution arena the online world trumps the offline again. If you do your book launch in stores and document it in video format the launch will live on in digital format on your webstore long after the days of the physical store are gone. Displaying this video on your webstore will allow you to launch your book time and time again, just as recordings of your media attention round each store event will allow you to get credibility time and time again, while both allow you sales to continue time and time again. Budding authors everywhere I would be saying thank-you to the online world!

To learn more about how to use this online space to benefit you via the online space itself click the following link to learn more about our personalized webinars: http://www.thepublishingqueen.com/webinar

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How to Become a Bestselling Author

Kylee Legge - Monday, January 21, 2013
The Publishing Queen
Penguin Random House

How to Become a Bestselling Author

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It seems to be the question of everyone’s lips these days and to be perfectly honest with you in Australia this is pretty easy to achieve with our lenient standards of only 10,000 copies required to be sold before maintaining this status for life. New York in comparison requires you sell 10,000 copies a week just to maintain that status.

Of course some people still think that is a lot so get caught up with the rumour of 5,000 copies, created by one self publishing educator trying to bulk sell their package from stage, who stated you can put best seller on the cover once you’ve sold 5,000 copies (false advertising aside) as that will allow you to quickly and easily move the other 5,000 copies.

Other people thought if they purchased 10,000 copies themselves they could have that status so filled their garages with boxes and boxes of unopened books they still can't move. The rule however is sold, which is defined by a purchase from anyone other than the author or publisher, but then people after hearing this definition started selling contributor books to their contributors in bulk trying to bend the rule this way.

Then moving to the digital world an Amazon best seller is based on per category sales and defined as the top 40 in any category at any given time where people are obtaining the status quickly and easily by moving bulk copies of a free book in a matter of hours after it is released and then taking a screen shot to claim that status in all future marketing. Then there are those people who won’t associate with you unless you are a best-selling author and so the snobbery of travelling in those ‘it’s all about me’ circles begins. But I ask you with all the rumours going round and everyone trying to achieve it (and doing so by the various ways of cheating the system) what is bestseller status really worth.

If you ask me people are going after the wrong thing. Do you just want the 15 minutes of fame from being a best-selling author which is here today and gone tomorrow or do you want the ongoing success of being a published author with your credibility not being derived from the volumes of books you sold over a given period of time but from the quality of the content of your book and how that affects peoples’ individual lives on an ongoing basis.

What I mean by that is don’t get caught up in the hype and underestimate the power of the content of your book in attracting your ideal customer to you time and time again. Publishing a book to profile you as the expert in your field turns the 80/20 rule, where 20% of clients take up 80% of your time (and vice verse) upside down and does so as early as the prospecting stage so those time wasting potential clients now spent $25 to discover they are not your ideal client instead of wasting your time requesting quotes they don’t plan to go through with. Better yet your ideal customer spends that same $25 to pre-qualify themselves as your target market, turning marketing from a traditional business expense to a profit generating exercise and getting you a financial return from the life of these clients much higher than 10,000 book sales. Having high calibre clients pay to find you time and time again instead of you wasting your hard earned money paying to find them is something every serious business owner should aspire too.

For more information on how to enter the publishing industry by publishing a book cashflow positive to profile you as the expert in your field click here.

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Whose hands are you putting your reputation in?

Kylee Legge - Monday, January 14, 2013
The Publishing Queen
Penguin Random House

Whose hands are you putting your reputation in?

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That’s right these days everyone wants to publish a book to become known as the expert in their field and as a result publishing service providers are popping up everywhere to meet the demands of the changing market.

As a self publishing educator I heavily recommend every business owner do just that particularly with changes to industry like the digital age meaning things can now be done quicker and cheaper and all run in a cahsflow positive manner meaning you never need put any of your money down. That’s right you can actually publish a book in 2013 with no set up costs and no ongoing costs by using print on demand methods to ensure you are paid before your books are ever printed and pre-sale techniques to fund the setup process.

Then you have the digital book which of course has no ongoing costs which makes the tool of a book when marketing your business a no brainer for any business owner as with the increased credibility of being a published author. With no money down and the ongoing profits turning marketing your business from a traditional business expense to a profit generating exercise any serious business owner would be very foolish not to be getting involved.

But of course therein lies the problem as with so many people wanting to do just that the business of publishing a book has become just that a very profitable business with new providers opening up every day. The problem is people are so focused on keeping up with the Jones they are going with the first provider who approaches them instead of checking them out first.

I am not saying you need to necessarily shop around as no one likes a penny pincher who goes for the quote that was a few dollars less (and then regrets it afterwards when they find out the money they saved was because cuts were made in either the customer service or the quality of the product) but what I am saying is that when you think you have found whoever you want to work with check them out first. What previous books have they published? or more importantly how many? What are their previous success cases? or more importantly have they been open long enough to have any?

As a so called dinosaur of the industry in comparison to those providers that opened up last week, I can tell you that you need to find somebody who you click with, who has the same values as you and will look after your book in the same way as you would whether they being doing every stage of the publishing process for you or educating you on how to run the whole publishing process yourself.

They need to be about your success not about the money as if you think of your book like having a baby – anyone can help you carry the project to term, anyone can help give birth to your project and celebrate at your book launch, but if you place your baby in the hands of someone who is here today and gone tomorrow who is going to help you raise this child to ensure your books ongoing success when publishing is no longer a fad for all but only the successful books are left after standing the test of time?

What is your credibility as a person, author, business owner etc. worth to you and whose hands are you placing it in for both the short and long term?

To learn more about what you need to know before starting any publishing project take a look at the following resources:

Live Training – http://www.thepublishingqueen.com/seminars.html
Video Training http://www.overnightselfpublishingsuccess.com

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Recycle your marketing to promote your book time and time again

Kylee Legge - Monday, September 24, 2012
The Publishing Queen
Radio Northern Beach

Recycle your marketing to promote your book time and time again

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Do you want to know how to widen the audience of your media attention? Well the secret is to recycle your marketing to promote your book time and time again. What I mean by that is capitalising on an event by marketing before, during and afterwards - all at not cost to you!

Media attention is one of the easiest kinds of events to do this with. You promote the event beforehand on social media which profiles both you as the expert and the station/publication doing the interview which results in 2 things; firstly more people listening in or reading the article and secondly favour with the host or journalist so they are more likely to invite you back or do a repeat story.

Then of course you do the actual interview giving the people whatever they ask for eg. be available based on their schedule (not yours) happy to start late, run overtime etc. anything they require to make their life easier. Don't openly promote yourself (unless they ask you too which then yes you always put in a plug for you and your business) but focus on providing invaluable information; firstly because you will get a longer segment but secondly because then you have something worth recycling.

Once you have that invaluable product it about syndicating it, that is getting it out to as many people, as fast as possible for as long as possible, those who are your target market that is and the best ways to do that is as follows. Step 1 - Get a copy of the coverage and upload it to your website, Step 2 - write a blog post that ties into that so you can direct people to it, Step 3 - send a newsletter out to notify people about the blog post and Step 4 - promote the blog post on social media.

None of these techniques will cost you anything other than your time but the results from this will be invaluable to you and whatever you are promoting (your book, your business etc.) as you have now got 3 lots of exposure for the one piece of content in 4 different mediums some which are short lived but others will allow that marketing to last forever.

Let's look at a quick example of this based on the radio interview I attended yesterday. Scroll down if you would like to listen to any of the 4 segments that the interview ran for, a brief synopsis of each is underneath.

Radio Northern Beaches Segment 1 – 9:09 mins

  • The power of the ‘expert in your field’ credibility book – attracts your ideal client to you time and time again while transforming the lives of those who otherwise wouldn’t have heard of you time and time again
  • The importance of ‘pre-selling’ your book – selling your book before it exists online via your webstore and getting media attention at the same time
  • Current ebook prices + formats – what different prices work for each of the different distribution methods and what different formats work for each of the different reading devices

CLICK TO LISTEN

Radio Northern Beaches Segment 2 – 8:20 mins

  • Children’s ebooks – what’s the best process to take for this target market and how to profile your book
  • Steps to successfully publish your book – the similarities and differences between the printed and ebook and which stores to use to sell each to keep up to date with the latest technologies
  • The importance of marketing – the kind of returns you can expect if you correctly market your book opposed to just distributing it and how your book can be a business in itself

CLICK TO LISTEN

Radio Northern Beaches Segment 3 – 7:35 mins

  • What is a publishing retreat – picking The Publishing Queen’s brain about the nitty, gritty of your book and learning how to pre-sell with live results
  • Project management for the writing process – how to write a book in less than 7 days and the secrets about how to express getting your book out of you opposed to the myth of creating a polished product overnight
  • How to ‘pre-sell’ your book – the 3 ways and what to do with each

CLICK TO LISTEN

Radio Northern Beaches Segment 4 – 7:07 mins

  • Why are people currently buying more nonfiction then fiction? – a cheap way to overcome whatever you are currently struggling with paying for a coaching session verses you profiled as the expert they should go to for the coaching when/if they choose to
  • How to craft the title of your book – what makes someone pick your book up and how to capture their attention in a few short seconds
  • The current highest selling areas

CLICK TO LISTEN

For more information about the Cashflow Positive Book Publishing seminars mentioned throughout click here

For more information on the Pre-sale Accelerator Publishing Retreat mentioned throughout click here

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Seasonal Deadlines and Sales Opportunities

Kylee Legge - Monday, September 10, 2012
The Publishing Queen
Borders

Seasonal Deadlines and Sales Opportunities

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We all hate deadlines and we all love sales opportunities yet at the same time sometimes deadlines are good as they put us under pressure to achieve results and sales opportunities are bad as we can miss out on them by not being adequately prepared.

The ideal combination is therefore having a deadline for every sales opportunity so you are always prepared as I find the amount of pressure you put you put yourself under is proportionate to the results you don’t achieve eg. a little pressure gives big results but a lot of pressure gives little results. Which deadlines however tie in perfectly with sales opportunities? – the answer is seasonal ones as they do this for you naturally without you needing to link the two together. Whether it’s tying your romance novel release in with valentine’s day or your 10 top parenting tips with mothers or father’s day there is no season more valuable to an author regardless your genre of book than Christmas.

The biggest misconception however when it comes to Christmas is that Christmas sales are made in December – this couldn’t be any further form the truth. In reality the last minute rushed sales are made in Dec but the real Christmas purchases are made in November with the early bird shoppers trying to avoid the Christmas rush making their purchases as early as October. If you want your books to be in stores for these months then you really need to be thinking 3 months ahead eg. July for October release, August for November and September for December for a few reasons.

Firstly stores decided which books they will stock from your distributors catalogues 3 months ahead, secondly when stores order more books then you have in stock (as we encourage printing small quantities regularly when running your publishing process cashflow positive to keep your initial investment as low as possible) it gives you time to reprint and thirdly in the case that this is the first time that you have printed your book it allows you to pre-sell your book (in a channel where this traditional was not possible so that you have an idea of how many to print before the print run) but also to give you plenty of time so you don’t need to rush that print run (ie. adequate proofing, shipping and leaving room for error time) as nothing goes wrong when you leave time for it too and everything always seems to go wrong when you rush or express things.

In other words when the 1st of July comes around and people start planning their Christmas in July celebrations that is when you should start planning for your Christmas sales as well. So given the date at the time you are reading this article what do you need to do today to ensure your Christmas deadlines for this year are met? Think about your self distribution, online distribution and bookstore distribution. Think about your pre-sell and think about your printing. Think about the specifics of your book and what format your target market would like to buy or receive their Christmas presents in and then begin putting those thoughts into practical steps of action.

If you have any questions based on the specifics of your book email them through to me and I would be happy to answer them for you.

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