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Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

Kylee Legge - Tuesday, July 23, 2013
The Publishing Queen

Gain Instant Credibility As The Expert In Your Field By Becoming A Published Author

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My average client brings in a six figure income from book sales alone. I say alone because this is pocket money compared to the lifetime of repeat and referral business that client provides well exceeding the $25 they spend on a book purely published as a lead generation tool.

A few years back I took a look at the figures and here is what I found. I found those people who published a book without a business behind it never got the results they wanted and ended up filling their garages with boxes and boxes of unopened books as they didn’t understand marketing. I found those who published a book to profile themselves as the expert in their field brought in a 6 figure income from book sales alone.

There was no grey, just black and white results. I had taught them both the same marketing techniques and yet the business owners had applied them straight away and the individuals (who did not run their own business) had applied nothing and therefore got no results.

What you really want to know is how they did it though and that explanation is as follows:

2 titles, 2500 copies a print run, re-ordered every 6 months = 10,000 books per annum

In other words at $25 a book: $250,000 turn over and at $7.50 an item to print: $175,000 profit

Now to be perfectly honest with you I don’t know if they sold 100% of the books of if they gave some away, I also don’t know whether they discounted the books from time to time. What I do know is that they kept running out of stock so re-ordering and that their businesses as a result were sky-rocketing from the credibility they received getting them worldwide speaking engagements and the calibre of clients they would not otherwise have had.

It was around this time that I started getting jealous as I could see the success my clients were having but I had not experienced this success for myself. So I started doing 2 things; firstly I become my own client and published a book to profile myself as the expert in my field (rebranding my business overnight) and secondly the content of my book and what I began educating people on was what these people did to achieve the above results.

In summary you needed 3 distribution methods; self distribution e.g. speaking regularly and selling copies of your book afterwards, online distribution e.g. a dedicated webstore to allow you to pre-sell your book before you begin writing it and bookstore distribution e.g. putting your physical and digital book in registered stores to attract media interest.

You also needed to turn the traditional publishing process up-side-down by starting with the end in mind and marketing your book before you even put pen to paper so you can not only test the market before you release your product but get paid for your market research, get paid to write the book and fund the expenses of the publishing process from the sales of the not yet released book.

Market first and run the whole publishing process cashflow positive so you always get paid before you outlay any money utilising techniques such as print on demand which not only halves the print price I previously mentioned but also allows you to print same day and ship next in the country of delivery to remove the unnecessary upfront printing, warehousing and pack & send costs.

Change marketing from a traditional business expense to a profit generating exercise by publishing a book as a cashflow positive marketing tool today and get the instant credibility that comes from being a published author while enjoying 6 figures worth of ‘pocket money’ per annum.

This way those time wasting clients you don’t want pay $25 to read your book and realise they can’t afford you so don’t waste time asking for a comparative quote they never planned to go ahead with whereas your grade A client pays the same $25 to qualify themselves as your ideal client and then approaches you time and time again (rather then you wasting marketing dollars in an attempt to find them) asking when can they start as they know they can’t afford not to work with you. What could be better!

To learn how to do this for yourself check out the following page: http://www.thepublishingqueen.com/seminarsydney

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How many sales did you make today

Kylee Legge - Wednesday, March 13, 2013
The Publishing Queen

How many sales did you make today?

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There are two kinds of people - those who want to write books and market them like a business to ensure regular profits flow to fund their writing and those who already have a business and want the book to profile them as the expert in their field to make larger profits flow, faster and easier than ever before.

Successful marketing however all comes down to passion. Without Passion there is no sales (as if you don't love your book then no one else will) and without sales there is no business. Profit is the bottom line of business so whether you are publishing a book to profile your business of running your book sales as a business I have one question and one question only for you - how many sales have you made today?

If you are not getting the results you want from your book at whatever stage you are at (whether it is just an idea in your head, you already have physical copies in your hand or anywhere between the two) my question for you is why? If you are not making money from you're book today regardless which stage you are at you are doing something wrong.

It's possibly because you haven't heard of the term 'Cashflow Positive Book Publishing' where the easiest time to make money from your book is now. That's right I'm talking about getting pre-sales before you even put pen to paper - as what's the point of writing a book (which I can show you how to do in less than 7 days) if you haven't yet checked if the market is willing to pay for it first.

Imagine halving the cost of the traditional publishing process by doing everything in the easiest, most efficient, most economical and most effective ways possible, imagine halving this price again by doing as many of the 7 stages of the publishing process as you can yourself and imagine funding the remainder with someone else's money.

That's right none of your own money down to start your publishing process today and no ongoing costs ever as you are always paid before you print. Begin pre-selling now to fund your capital expenses and use print on demand delivery methods so you are always paid up front before you produce the product. No stock, no operating expenses, no hidden costs just pure profit. 

For any business owner wanting to turn marketing from a traditional business expense to a profit generating exercise this is a must. Instead of 20% of your prospects taking up 80% of your time requesting comparison quotes they never plan to go ahead with they now pay $25 odd dollars to not use your services instead of you losing time on them. Likewise your ideal customer pays the same $25 to read your book and instead of realising they can't afford you they learn they can't afford not to work with you so they are approaching you time and time again begging to work with you instead of you wasting your precious time or money trying to find them.

And for those writers out there who aren't yet fully convinced your book is a business, fair enough as it is actually so much more than that. The 6 figure income that can quickly and easily be generated from this marketing strategy alone is pocket money for those already in business compared to the lifetime value of each if their ideal customers secured this way. For a while this 6 figure pocket money may be enough for an author who just wants to sell their book. When however this is no longer the case you have just built the perfect platform to launch any successful coaching, speaking or training business from where you now get paid an ever increasing hourly rate just to sell the knowledge in your head, once put on paper for $25 but now because of that one action is worth so much more.

You don't want just anyone to mow your lawn when you are so successful you don't have tine to do it yourself. You want the guy whose business card says 'best selling author of: The 10 Ways To Mow The Perfect Lawn'. You want this not because you want to mow your own lawn, nor because you have time or interest to read the book but because he clearly it better than all the other lawn mowers out there as he knows how to mow the perfect lawn. Also as a result you are willing to pay him a lot more to do this basic task, not even looking at any other providers for competitive figures as you want the guy who mows the perfect lawn. And please note you made this decision without a) ever reading his book or b) ever knowing what he knew or even if his claim to fame was true. You believed him purely because he told you something, had credibility from bring a published author and fulfilled on his promises - interesting food for though!

If you would like to learn more about 'Cashflow Positive Book Publishing' check out when The Publishing Queen is next coming to your local area by clicking here.

PS. If you would like to recieve this education without having to wait for The Publishing Queen to come to you for as little as $5 a day - the price of a cup of coffee, comment below as to why The Publishing Queen should discount her rates for you sharing what difference you could make to the world and how many others you could help if you had this invaluable information.

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Recycle your marketing to promote your book time and time again

Kylee Legge - Monday, September 24, 2012
The Publishing Queen
Radio Northern Beach

Recycle your marketing to promote your book time and time again

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Do you want to know how to widen the audience of your media attention? Well the secret is to recycle your marketing to promote your book time and time again. What I mean by that is capitalising on an event by marketing before, during and afterwards - all at not cost to you!

Media attention is one of the easiest kinds of events to do this with. You promote the event beforehand on social media which profiles both you as the expert and the station/publication doing the interview which results in 2 things; firstly more people listening in or reading the article and secondly favour with the host or journalist so they are more likely to invite you back or do a repeat story.

Then of course you do the actual interview giving the people whatever they ask for eg. be available based on their schedule (not yours) happy to start late, run overtime etc. anything they require to make their life easier. Don't openly promote yourself (unless they ask you too which then yes you always put in a plug for you and your business) but focus on providing invaluable information; firstly because you will get a longer segment but secondly because then you have something worth recycling.

Once you have that invaluable product it about syndicating it, that is getting it out to as many people, as fast as possible for as long as possible, those who are your target market that is and the best ways to do that is as follows. Step 1 - Get a copy of the coverage and upload it to your website, Step 2 - write a blog post that ties into that so you can direct people to it, Step 3 - send a newsletter out to notify people about the blog post and Step 4 - promote the blog post on social media.

None of these techniques will cost you anything other than your time but the results from this will be invaluable to you and whatever you are promoting (your book, your business etc.) as you have now got 3 lots of exposure for the one piece of content in 4 different mediums some which are short lived but others will allow that marketing to last forever.

Let's look at a quick example of this based on the radio interview I attended yesterday. Scroll down if you would like to listen to any of the 4 segments that the interview ran for, a brief synopsis of each is underneath.

Radio Northern Beaches Segment 1 – 9:09 mins

  • The power of the ‘expert in your field’ credibility book – attracts your ideal client to you time and time again while transforming the lives of those who otherwise wouldn’t have heard of you time and time again
  • The importance of ‘pre-selling’ your book – selling your book before it exists online via your webstore and getting media attention at the same time
  • Current ebook prices + formats – what different prices work for each of the different distribution methods and what different formats work for each of the different reading devices

CLICK TO LISTEN

Radio Northern Beaches Segment 2 – 8:20 mins

  • Children’s ebooks – what’s the best process to take for this target market and how to profile your book
  • Steps to successfully publish your book – the similarities and differences between the printed and ebook and which stores to use to sell each to keep up to date with the latest technologies
  • The importance of marketing – the kind of returns you can expect if you correctly market your book opposed to just distributing it and how your book can be a business in itself

CLICK TO LISTEN

Radio Northern Beaches Segment 3 – 7:35 mins

  • What is a publishing retreat – picking The Publishing Queen’s brain about the nitty, gritty of your book and learning how to pre-sell with live results
  • Project management for the writing process – how to write a book in less than 7 days and the secrets about how to express getting your book out of you opposed to the myth of creating a polished product overnight
  • How to ‘pre-sell’ your book – the 3 ways and what to do with each

CLICK TO LISTEN

Radio Northern Beaches Segment 4 – 7:07 mins

  • Why are people currently buying more nonfiction then fiction? – a cheap way to overcome whatever you are currently struggling with paying for a coaching session verses you profiled as the expert they should go to for the coaching when/if they choose to
  • How to craft the title of your book – what makes someone pick your book up and how to capture their attention in a few short seconds
  • The current highest selling areas

CLICK TO LISTEN

For more information about the Cashflow Positive Book Publishing seminars mentioned throughout click here

For more information on the Pre-sale Accelerator Publishing Retreat mentioned throughout click here

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HOW TO - Write a Book

Kylee Legge - Thursday, February 17, 2011
The Publishing Queen

HOW TO - Write a Book

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When writing the most important thing to remember is that every chapter must have an introduction, a body and a conclusion as well as a natural flow between the three.

Before you begin writing a chapter plan that chapter out. Take a pen and paper and write a short bullet point list with first point being where you want the chapter to start and the last point being where you want your chapter to end. Then fill the list out with logical flow from the start to the end ensuring it is both natural and complete (eg. no steps/part of storyline missing).

Once this list is completed sit it next to you when you write. Allocate yourself some time in a quite space and begin writing and don’t stop until you have finished writing your chapter. Do not pause, do not edit, do not get distracted just focus on working your way through your bullet point checklist elaborating on each point as you go.

You will be surprised how quickly you can get your book written using these methods.

For more information on how to plan your book out click here

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HOW TO - Know what length your chapters should be

Kylee Legge - Tuesday, January 25, 2011
The Publishing Queen

HOW TO - Know what length your chapters should be

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There is no set length that any chapter should be regardless the style or subject matter of your book. Saying that no chapter of your book is complete until it has an introduction, a body and a conclusion.

Plan before you start so you know what to cover in your introduction, body and conclusion. Make sure your introduction says what people can expect to get from reading the chapter, the body contain good content that creates a logical flow from the introduction of that chapter to the conclusion of that chapter and your conclusion sum up what they have just read. It is also important that your conclusion hints towards what is coming in the next chapter so that the conclusion of chapter 1 flows smoothly into the introduction of chapter 2.

Once you have done all these things your chapter will have a beginning, middle and end along with a natural flow between the three sections. This is when you know your chapter is the perfect length it is supposed to be.

For more information on how to plan your book out click here.

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I want to use someone elses teachings to back up what I am saying in my book. How can I legally do this?

Kylee Legge - Tuesday, August 31, 2010
The Publishing Queen
The Publishing Queen Book Series

I want to use someone elses teachings to back up what I am saying in my book. How can I legally do this?

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This is a good question. By law you only need to change something by 10% in order for it to be your original intellectual property.

As such I would suggest you do the following:

  1. Change the quantity of what you are referencing by adding to or subtracting from it eg. the '7 steps to ...' might become '5 secrets you ...'
  2. Change the wording so they mean the same thing but use next to none of the same words eg. 'the quick, black dingo was a cunning beast' could become 'the beast in canine shape, dark and speedy was cheeky indeed".
  3. Change question/bullet points to sentences and vice versa eg."Why do you think this is the case?" could become "People often wonder why this is the case."

The other half of that same law states so long as it can't be recognisable as the original and the above should ensure you adhere to that as well.

To have your question answered click here

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When are you going to bring out a book that tells people how to write?

Kylee Legge - Tuesday, August 04, 2009
The Publishing Queen

When are you going to bring out a book that tells people how to write?

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Great Question Hugh! Well I have been telling everyone that a book is coming and guess what August is the month.

What better way to teach people to learn how to write then, "How to Write a Book in Less than 7 Days" THE BOOK. Yes that's right the ever popular bootcamp is about to be released in book format so that you don't have to spend a whole day in an intensive course learning the process but you can read through the book at your leisure. If you don't need to learn how to speed write the formula taught in this book will work applied over any time period and any book on any subject written by any person.

To order your copy of this book check out our new webstore.

And as a special bonus for asking such a great question Hugh will not only be the first to receive a complimentary copy of this new book but for asking a question (to prove even The Publishing Queen needs someone to encourage her to keep writing her book's) it will be dedicated to him. Congratulations Hugh - may your new book be a great success!

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Writing your Book!

Kylee Legge - Tuesday, May 05, 2009
The Publishing Queen
Writing

Writing your Book!

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It is important when you write a book that you think about the following:

Your Book
* Who is my target market?
* What is the subject of my book?
* What is the title of my book?
* What is the subtitle of my book?

Each Chapter
* What is the subject of this chapter?
* What is the title of this chapter?
* What is the subtitle of this chapter?

Once you have determined each of the above for your book and each chapter (it is recommended somewhere between 8-12 chapters per book) you are ready to write.

It is very important that your book has an introduction, a body and a conclusion. Likewise make sure as you write each chapter has an introduction, a body and a conclusion. A book or chapter without an introduction, a body and a conclusion may lead to a dissatisfied reader.

For more information on crash courses we run on how to do this, check out 'How to Write a Book in Less than 7 Days' THE BOOTCAMP or 'How to Write a Book in Less than 7 Days' THE BOOK.

To receive a customised step by step book publishing plan to get you from wanting to write a book to the completed book in your hands register to win a publishing plan in our just starting section.

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