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There are two kinds of people - those who want to write books and market them like a business to ensure regular profits flow to fund their writing and those who already have a business and want the book to profile them as the expert in their field to make larger profits flow, faster and easier than ever before.
Successful marketing however all comes down to passion. Without Passion there is no sales (as if you don't love your book then no one else will) and without sales there is no business. Profit is the bottom line of business so whether you are publishing a book to profile your business of running your book sales as a business I have one question and one question only for you - how many sales have you made today?
If you are not getting the results you want from your book at whatever stage you are at (whether it is just an idea in your head, you already have physical copies in your hand or anywhere between the two) my question for you is why? If you are not making money from you're book today regardless which stage you are at you are doing something wrong.
It's possibly because you haven't heard of the term 'Cashflow Positive Book Publishing' where the easiest time to make money from your book is now. That's right I'm talking about getting pre-sales before you even put pen to paper - as what's the point of writing a book (which I can show you how to do in less than 7 days) if you haven't yet checked if the market is willing to pay for it first.
Imagine halving the cost of the traditional publishing process by doing everything in the easiest, most efficient, most economical and most effective ways possible, imagine halving this price again by doing as many of the 7 stages of the publishing process as you can yourself and imagine funding the remainder with someone else's money.
That's right none of your own money down to start your publishing process today and no ongoing costs ever as you are always paid before you print. Begin pre-selling now to fund your capital expenses and use print on demand delivery methods so you are always paid up front before you produce the product. No stock, no operating expenses, no hidden costs just pure profit.
For any business owner wanting to turn marketing from a traditional business expense to a profit generating exercise this is a must. Instead of 20% of your prospects taking up 80% of your time requesting comparison quotes they never plan to go ahead with they now pay $25 odd dollars to not use your services instead of you losing time on them. Likewise your ideal customer pays the same $25 to read your book and instead of realising they can't afford you they learn they can't afford not to work with you so they are approaching you time and time again begging to work with you instead of you wasting your precious time or money trying to find them.
And for those writers out there who aren't yet fully convinced your book is a business, fair enough as it is actually so much more than that. The 6 figure income that can quickly and easily be generated from this marketing strategy alone is pocket money for those already in business compared to the lifetime value of each if their ideal customers secured this way. For a while this 6 figure pocket money may be enough for an author who just wants to sell their book. When however this is no longer the case you have just built the perfect platform to launch any successful coaching, speaking or training business from where you now get paid an ever increasing hourly rate just to sell the knowledge in your head, once put on paper for $25 but now because of that one action is worth so much more.
You don't want just anyone to mow your lawn when you are so successful you don't have tine to do it yourself. You want the guy whose business card says 'best selling author of: The 10 Ways To Mow The Perfect Lawn'. You want this not because you want to mow your own lawn, nor because you have time or interest to read the book but because he clearly it better than all the other lawn mowers out there as he knows how to mow the perfect lawn. Also as a result you are willing to pay him a lot more to do this basic task, not even looking at any other providers for competitive figures as you want the guy who mows the perfect lawn. And please note you made this decision without a) ever reading his book or b) ever knowing what he knew or even if his claim to fame was true. You believed him purely because he told you something, had credibility from bring a published author and fulfilled on his promises - interesting food for though!
If you would like to learn more about 'Cashflow Positive Book Publishing' check out when The Publishing Queen is next coming to your local area by clicking here.
PS. If you would like to recieve this education without having to wait for The Publishing Queen to come to you for as little as $5 a day - the price of a cup of coffee, comment below as to why The Publishing Queen should discount her rates for you sharing what difference you could make to the world and how many others you could help if you had this invaluable information.
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